Product Marketer for fintech Paga, developing value propositions and leading go - to - market strategies. Working closely with technical teams and users to shape product features and marketing messages.
About the role
- Product Marketing Specialist driving the marketing strategy and content creation for SaaS AI solutions. Collaborating with product management and marketing teams to ensure effective product launches and communication.
Responsibilities
- Create and deliver content / assets / collateral appropriate for each stage in the buying cycle per product line.
- Define unique business value for each solution by personas and industries.
- Assist with the content creation for email marketing campaigns.
- Work with product management to plan and execute product launches.
- Align with field marketing on annual planning to ensure content supports marketing objectives.
Requirements
- 2+ years of product/content marketing experience in B2B enterprise software; experience with AI software and/or software targeting sales, marketing or financial decision makers is a plus.
- Strong organizational skills with experience of delivering projects to deadlines and prioritizing workload.
- Examples of marketing assets you developed with clear explanation on how they were used.
- Experience of working with brand guidelines and corporate identity.
- Proven experience of building effective relationships with a variety of cross-functional stakeholders.
- Excellent verbal, written, visual/presentation skills in English.
- BA/BS preferred.
Job title
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Experience level
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Degree requirement
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