Marketing Director leading comprehensive marketing strategies at Shaw Industries. Responsible for brand management, budget oversight, and integrated campaign initiatives.
Responsibilities
Develop and implement comprehensive marketing plans across product, pricing, merchandising, and promotions.
Establish and manage budgets and KPIs for all marketing initiatives.
Serve as thought leader on consumer segments and channels.
Ensure consistent brand voice and visual presence across all touchpoints.
Develop sales tools supporting sales teams and retail sales associates.
Lead creation of integrated marketing campaigns across digital, social, and in‑store.
Partner with product teams and deliver insights through feedback loops.
Analyze market trends and customer insights to guide decisions.
Lead brand marketing and creative team.
Develop and execute brand strategy for the interior design trade and target consumer segments.
Collaborate with stakeholders to develop brand business and marketing plans.
Build omni‑channel consumer experiences across the customer journey.
Requirements
Bachelor's Degree in Marketing, Business or related field.
5+ years brand management or related experience, working with interior designers or luxury brands
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