Music and Audience Insights Analyst at Secretly Group bridging marketing and data analysis to inform strategic decisions. Focused on understanding music consumption and collaboration across teams.
Responsibilities
Monitor how marketing campaigns are driving consumption across streaming platforms, social platforms, and beyond.
Build and deliver regular reporting on streaming performance, playlisting, video, and catalog activity to internal teams and artist managers.
Identify anomalies, spikes, and cross-platform momentum in our catalog and investigate their origins.
Analyze territory-level data before, during, and after campaigns and alongside touring cycles to inform strategic decisions around releases.
Collaborate closely with both the digital marketing team and the streaming/sales team, acting as a trusted analytical resource across both.
Leverage AI tools and emerging technologies to produce insights.
Requirements
Prior experience in a music industry setting (label, distributor, DSP, or management)
Familiarity with tools like Google Data Studio, Chartmetric, Luminate, or similar platforms
Experience working with or prompting AI tools for research and analysis
Genuinely passionate about music — the kind of person who follows new releases, pays attention to how music travels, and has real opinions about what's resonating and why.
A quick learner who's comfortable working across different data sources and tools, including AI-assisted workflows.
Strong written and verbal communicator who can translate data into clear, compelling narratives for both creative and business audiences.
Analytical background — comfortable with spreadsheets, data visualization, and working with streaming metrics.
Proactive and self-directed, with the ability to manage multiple projects and set your own priorities.
Interested in how the digital landscape — social media, streaming platforms, emerging tech — shapes how music is consumed.
Benefits
Paid holidays including end of the year closure
Paid Time Off policy, which includes a separate Sick Days bank
401K with corporate matching
12 weeks for parental leave after birth or adoption paid at 100% of salary
Commuter Benefit
Volunteer Hours Matching Policy
Employee Assistance Program
Medical Health insurance covered at 100% for employee - only medical premiums
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