Hybrid Marketing Director

at Sensewaves

• Job title: Marketing Director
• Job type: Full Time
• Experience level: Lead
• Salary: €40,000 - €75,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Paris, France

About the role

• Marketing Director at Sensewaves, a leading startup in energy transition, driving growth through innovative marketing strategies and cross-team collaborations.

Responsibilities

• Develop & Execute Marketing Strategy – Design and implement a comprehensive marketing plan to drive brand awareness, lead generation, and business growth.
• Positioning & Messaging – Define and refine Sensewaves' value proposition, ensuring clear and compelling messaging across all channels.
• Demand Generation & Lead Nurturing – Drive inbound and outbound marketing campaigns to attract and convert prospects into customers.
• Content & Thought Leadership – Oversee the creation of high-impact content (whitepapers, case studies, webinars, blog posts) to establish Sensewaves as an industry leader.
• Market & Competitive Analysis – Monitor industry trends, customer needs, and competitor activities to identify opportunities and adapt strategies.
• Digital & Performance Marketing – Manage digital marketing efforts, including SEO, paid campaigns, and social media engagement, to maximize reach and engagement.
• Sales & Product Collaboration – Work closely with sales and product teams to align marketing efforts with business objectives and customer needs.
• Event & Partner Marketing – Plan and execute participation in industry events, conferences, and strategic partnerships to enhance visibility and networking.
• Brand Management – Ensure consistent and impactful brand presence across all channels and touchpoints.
• Data-Driven Decision Making – Track and analyze key marketing metrics to optimize campaigns and measure success.

Requirements

• University Degree in Digital Marketing or other field (Bachelor or master degree)
• 2 years of experience or more
• Skills: Inbound / Content Marketing Strategy
• CRM & Marketing tools (Hubspot)
• Data driven decision making
• Marketing automation and email marketing
• Social media marketing and advertising
• Search Engine Optimization (SEO)
• Brand management and development
• Microsoft Office / google workspace
• Communication, presentation skills
• Teamwork
• Excellent English skills written and spoken
• Bonus points: Previous work experience in the energy field (much appreciated)
• Fluent in French
• Computer skills (Google Suite)

Benefits

• Flexible Working: Choose to work remotely, from our Paris office, or a hybrid arrangement.
• Competitive Salary: Rewarding package aligned with your experience and market standards.
• Growth and Development: Access to resources and support for continuous professional development.
• Top-of-the-line healthcare company plan