Copywriter developing engaging product - led content for B2B financial services at Sokin. Collaborating with marketing and design teams to simplify complex information for various formats.
About the role
- Junior Content Creator and Copywriter at Securitas developing compelling content for marketing and sales initiatives. Collaborating with teams in India and Europe as part of a dynamic Commercial team.
Responsibilities
- Write and manage high-quality copy and content for various channels, internally and externally, including website page texts, blog posts, email newsletters/campaigns, brochures, articles, value propositions, company power point presentations and other communications/ marketing/sales materials
- Ensure content is appropriate for the destined audience and outcome and purpose (brand awareness / product information / conversion / sales)
- Close collaboration with the Securitas teams Marketing, Product / Offering, Proposal Team, Communications and Group to ensure content aligns with business goals, branding, and marketing campaigns (remotely via Teams)
- Create simple graphics to support key campaigns
- Design visuals for selective client presentations and company presentations
Requirements
- Proven experience of 3+ years as a content creator or copy writer or similar role
- A degree in English, Communications, Marketing or Journalism or other similar qualification is desirable, but experience and a strong writing portfolio is most relevant
- Ability to craft engaging, clear, and persuasive content that aligns with business objectives and engages audiences, adapted to channel and sales funnel stage
- Familiarity with Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) to help create simple graphic content or collaborate with design teams
- Understanding of marketing communications, SEO and Key Word principles and digital strategy
- Experience with B2B to produce content that resonates with this segment and speaks to its audience’s needs and challenges
- Strong time management and prioritization skills, able to handle multiple content initiatives, deadlines, and campaigns simultaneously
- Organized and deadline-driven with the ability to manage multiple proposals simultaneously and work collaboratively in a fast-paced, deadline-driven environment
Benefits
- Opportunities for professional growth and development
- A dynamic, collaborative work environment focused on continuous improvement and knowledge sharing
- Flexible work arrangements and remote work options
- Competitive salary/ bonus package and career path plans in a market leading global enterprise
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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