Mid/Senior Performance Creative Copywriter at Surfshark. Crafting high - performing copy for various digital marketing channels in a hybrid role.
About the role
- Copywriter developing engaging product-led content for B2B financial services at Sokin. Collaborating with marketing and design teams to simplify complex information for various formats.
Responsibilities
- Translate complex FinTech concepts (payments, APIs, compliance, cross-border flows, FX, wallets, risk, infrastructure) into clear, compelling, and accurate messaging
- Develop product narratives that articulate value, differentiation, and outcomes, not just features
- Write sharp, high-impact copy for product launches, website hero sections, landing pages, LinkedIn and other B2B social channels
- Create in-depth content including product pages, whitepapers, case studies, and sales enablement assets
- Maintain a consistent brand voice across all formats and channels
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, Finance, or a related field.
- 4–6+ years of experience writing product and marketing content in a B2B FinTech or SaaS environment.
- Proven experience creating both short-form and long-form content for websites, product launches, campaigns, and sales enablement.
- Strong understanding of financial products, payments, APIs, compliance, and digital platforms.
- Experience working with CMS platforms and content tools (WordPress, Webflow, Figma).
- Familiarity with SEO and content performance tools (Google Analytics, Search Console, Ahrefs, SEMrush).
- Excellent writing, editing, and proofreading skills with high attention to detail.
- Strong project management and stakeholder communication skills.
- Comfortable working in fast-moving product and go-to-market environments.
Benefits
- Health insurance
- Flexible working arrangements
- Professional development opportunities
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