Creative Trainee for developing innovative content and communication campaigns at HeimatTBWA. Immerse in agency life while learning in a dual program with KreativKader.
About the role
- Copywriter creating and optimizing content for natsana's brands in health and wellness. Collaborating with teams to strengthen brand identity and enhance customer engagement.
Responsibilities
- Creating and optimizing written content for all relevant touchpoints — from product descriptions to newsletters, email flows, blog posts, e‑books, online banners, ads, campaigns, and package inserts
- Strengthening brand identity and customer relationships
- Close collaboration with various teams (webshop, marketplace, CRM, SEO, social media, retail)
- Adopting and applying the brands' tone of voice
Requirements
- Several years of experience as a copywriter, e.g., in an agency, editorial environment, or in‑house — ideally in e‑commerce
- Experience in dietary supplements, pharmaceuticals, or health, and knowledge of the Health Claims Regulation
- Passion for great copy and a hands‑on mentality
- Ability to explain complex topics in simple terms
- Conceptual and strategic thinker; organized and structured in your work
- Comfortable working cross‑media — from BTL to ATL, from grocery retail (LEH) to webshop to marketplaces
- Strong feel for effective headlines and long copy
- E‑commerce, SEO, GEO and CRM experience
- Familiarity with smart use of AI tools for text optimization
- Native German language skills
Benefits
- 30 paid vacation days, flexible by arrangement
- Flex Day, Christmas & New Year's Eve off
- Flexible working hours without fixed core hours, adapted to your life
- Hybrid work with up to 100% remote flexibility, with regular in‑person collaboration at our offices in Hamburg and Düsseldorf
- Workation: up to 120 days within the EU; shorter periods outside the EU possible by individual arrangement
- Top equipment (macOS or Windows)
- Extensive setup for mobile working including subsidies
- Modern offices in the heart of Hamburg & Düsseldorf with excellent public transit connections, parking options and attractive local amenities
- Fully equipped kitchens; in Düsseldorf additionally massage chairs & a private gym — free for employees
- Company events several times a year
- All‑star culture: your opinion matters, your contribution makes an impact
- Fair bonus system that reflects performance and commitment
- Individual development with clear career paths, competency‑based feedback rounds, plus courses, conferences & books — we invest in you and your next step
- Chooseable benefits via become.1 (e.g., subsidies for childcare (Kita), internet, mobility) & other programs
- Additional perks such as Corporate Benefits, Urban Sports, company pension scheme and more
- Free dress policy — no dress code, just be yourself
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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