Director of Advocacy shaping strategic offering and delivering counsel to clients at SEC Newgate. Leading teams and managing client relationships within a respected agency in public affairs.
About the role
- Senior Director leading access strategy for Dupixent Respiratory, collaborating with senior leadership in a biopharma company. Responsible for market access strategy and financial oversight for therapeutic area.
Responsibilities
- Collaborate with the General Manager & senior leadership to set strategic direction for market access, pricing, channel strategy, and reimbursement.
- Develop and execute a robust, evidence-based market access strategy that maximizes payer adoption and patient access to critical therapies.
- Lead the creation of value propositions that demonstrate the economic and clinical benefits of products to payers, healthcare providers, and stakeholders.
- Develop and communicate robust market access strategies and plans, including clear articulation of the brands’ value story, and help to integrate them into the overall brand plan.
- Partner with HEVA business partners to inform real world evidence generation and ensure health economic activities are in place to meet the needs of payers.
- Lead efforts to anticipate and adapt to changes in the regulatory and reimbursement landscape, ensuring compliance and sustained market access.
- Identify gaps in current market access understanding and develop plans to gain direct payer insights through primary research, advisory boards, etc., and work with vendors to implement projects in a timely, impactful manner.
- Lead pull through opportunities and execution of pull through strategy for all channels and geographies based upon formulary position and opportunity.
- Provide strategic and executional support for product/indication launches, including market research, pricing strategy, contracting, and messaging to ensure successful market entry and adoption for inline and pipeline assets.
- Oversee and optimize the GTN for the therapeutic area, ensuring that pricing, rebates, and discounts [by channel] are managed efficiently to optimize net sales / BOI.
- Monitor and analyze GTN performance, providing recommendations to senior leadership to mitigate risks and maximize profitability.
- Work closely with Market Access Shared Services, Finance, Forecasting, Patient Support Services, Trade, Legal, and other cross functional stakeholders to identify opportunities to improve the brand gross-to-net while ensuring ease of access for patients at dispense.
- Develop key performance indicators (KPIs) and track progress against access and financial goals.
- Lead coordination of all access strategy elements via collaboration with cross-functional teams, including Market Access Shared Services, Brand Strategy, Medical Affairs, Regulatory, Patient Support Services, distribution and Finance, to integrate access considerations into product development, launch, and lifecycle management.
- Serve as the TA subject matter expert for market access and GTN, providing strategic insights to influence key decisions at the leadership level.
Requirements
- Bachelor’s degree required; advanced degree (MBA, M.S., PharmD, PhD) preferred
- 10+ years of experience in market access strategy, account management, payer marketing, contracting, pricing, etc.; 7 years in a leadership role
- Proven track record of managing teams and leading strategic initiatives across complex therapeutic areas
- Solid understanding of strategic pricing and commercial contracting strategy, process and rules
- Strong strategic thinking and analytical mindset, with a focus on market access, financial optimization, and risk management
- Strong leadership skills with the ability to build, motivate, and develop high-performing teams
- Excellent communication and presentation skills, with the ability to influence and negotiate with senior executives, payers, and external stakeholders
- High degree of business acumen, with the ability to balance strategic objectives with financial imperatives
- Ability to navigate complex, highly regulated environments and manage multiple priorities effectively
- Demonstrated analytical and financial skillsets.
- Ability to balance brand and access objectives when they may be in conflict.
Benefits
- high-quality healthcare
- prevention and wellness programs
- at least 14 weeks’ gender-neutral parental leave
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