Hybrid Manager, Brand Campaign Marketing

at Sally Beauty

• Job title: Manager, Brand Campaign Marketing
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Plano, United States

About the role

• Manager of Brand Campaign Marketing executing campaigns at Sally Beauty across US and Canada stores and digital channels. Responsible for collaboration with merchandising, insights, and creative for integrated campaigns.

Responsibilities

• The Manager, Brand Campaign Marketing is responsible for concepting, developing, pitching, and executing approved campaigns across Sally Beauty’s US and Canada stores and digital channels (ecommerce, social media, paid media, app, SMS, email, loyalty).
• This role requires collaboration and close partnership with merchandising, customer insights, channels, and creative to oversee integrated campaigns from development to execution.
• This role reports to the Senior Manager of Brand & Category Marketing and is hybrid working in office Monday-Wednesday at Sally Beauty’s Legacy West Support Center (Plano, Texas).
• Support campaign development within the go-to-market (GTM) process under the leadership and guidance of the Senior Manager of Brand & Category Marketing.
• Develop and maintain campaign presentation materials while ensuring campaign details are cascaded and communicated correctly across Sally Beauty’s US and Canada stores and digital channels (ecommerce, social media, paid media, app, SMS, email, loyalty).
• Partner with merchandising and product development to identify priority category details to support campaign briefs and creative development while ensuring all commitments are met and tracked with accuracy.
• Owner of the campaign section of the master marketing calendar for Sally Beauty with accuracy and precision.
• Input and manage competitive marketing analysis and point-of-view for Sally Beauty within ownable categories during every planning cycle.
• Partner directly with customer insights, merchandising, and channels during strategy development and hindsight process to measure success.
• Brief channels and cross-functional partners on campaign details and manage channel/creative brief inputs with a keen eye for alignment and attention to detail.
• Ensure follow through on campaigns from start to finish as changes evolve keeping channels and partners informed with concise communications.
• Ensure seasonality, retail trends, promotional calendar, category priorities, and new launches are seamlessly woven into campaigns.
• Partner with peers to ensure campaigns live seamlessly within overarching brand strategy without competing timing or messages.

Requirements

• Bachelor's degree required, preferably in Communications, Marketing, Advertising or a similar function
• 4-6 Years in Brand, Consumer, Channel, and/or Integrated Marketing, at a matrixed organization
• Prior experience in Retail, Beauty, Consumer Packaged Goods, Fashion, Lifestyle preferred
• Beauty industry acumen and interest
• Data-oriented mindset
• Experience with SaaS software for marketing planning preferred

Benefits

• We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match.
• In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus.
• Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!