Director of Creative Strategy & AI Innovation at Adobe leading integrated creative initiatives. Overseeing brand platforms and aligning with AI vision for audience engagement.
About the role
- Creative Strategist developing insights-driven strategies for SailGP's media campaigns. Collaborating with teams to ensure cohesive and impactful creative outputs through digital media.
Responsibilities
- Translate campaign briefs and business goals into compelling, insight-led creative strategies
- Develop platform-specific ideas and recommendations (across Meta, TikTok, YouTube, Display and others) that feel native and drive engagement
- Create user journeys, define required assets and messaging frameworks across the funnel - aligning with the Brand agency to translate the Brand strategy into actionable creative outputs for digital media
- Work with the wider Paid Media, Design and Marketing teams to ensure cohesion between message, medium and audience
- Facilitate the approach to creative within the wider Content team, offering clarity and performance insight
- Bring forward innovative ideas and standout creative inspiration from across the wider industry
- Understand how different creative formats impact performance KPIs (CTR, CVR etc.) and audience engagement
- Regularly review and report on creative results, offering insights and optimisation ideas
- Keep up-to-date with digital trends, formats, platform updates and creative best practices
- Support test-and-learn frameworks and champion experimentation and consistent A/B testing
- Actively track emerging trends in digital, culture and content
- Use AI and creative tech tools where relevant to support concept development and efficiencies
Requirements
- 7+ years in a creative strategy or senior creative role (agency or fast-paced in-house team)
- Experience in sports, events or entertainment
- Strong portfolio of campaign or concept work demonstrating narrative thinking and creative effectiveness
- Deep knowledge of social and digital platforms and how to optimise for each
- Able to communicate confidently and adapt communication style according to the needs of the stakeholder
- Able to work independently but values working collaboratively as part of a team
- Works effectively and enjoys a fast-paced, start-up environment
- Entrepreneurial spirit with a desire to exceed expectations
- Comfortable working with multiple stakeholders across multiple departments (global & local), with sensitivity to cultural nuances
Benefits
- Flexible working arrangements
- Professional development opportunities
Job title
Job type
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Not specified
Degree requirement
Location requirements
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