Marketing Specialist in Berlin for Lexroom.ai managing events and campaigns within a fast - growing tech startup. Overseeing marketing initiatives to enhance brand presence and community growth.
About the role
- New Business & Marketing Manager driving new business and marketing strategies for RP3 agency. Connecting outreach, relationships, and content into a disciplined growth engine.
Responsibilities
- Own and execute RP3’s new business plan in partnership with agency leadership, aligned to priority verticals and regional focus
- Own the full new business pipeline—from proactive outreach through pitch, proposal, and close—ensuring momentum, accountability, and follow-through at every stage
- Lead and support go/no-go decisions, pitch strategy, pricing coordination, and proposal development
- Source and manage inbound and outbound opportunities, including RFPs, introductions, partnerships, and trigger-based outreach (e.g., new CMOs, leadership changes, M&A activity), with a focus on quality, fit, and conversion
- Orchestrate proactive outreach programs targeting warm relationships, past clients, agency friends, and high-fit prospects
- Coordinate leadership participation in outreach, ensuring consistent weekly touchpoints and clear accountability
- Manage relationships with agency search consultants as long-term partners—treating them like clients through thoughtful, quarterly engagement
- Execute RP3’s marketing plan across owned channels—website, social, newsletter, awards, and events
- Manage content updates, including case studies, news, capabilities decks, and credentials
- Collaborate with creative, strategy, and leadership teams to translate agency thinking into compelling external storytelling
- Support awards submissions, agency listings, and reputation-building initiatives
- Own timelines, workflows, and resource coordination for all marketing and new business initiatives—driving work forward through collaboration rather than dedicated support staff
- Manage cross-functional teams—including leadership, strategists, creatives, freelancers, and vendors—to deliver high-quality work on time
- Help manage the new business and marketing budget
- Own CRM (ActiveCampaign) as the central system of record for all new business and marketing outreach
- Maintain clean, accurate CRM data—including contacts, companies, activity tracking, and pipeline stages
- Build dashboards and reports to track outreach performance, engagement, pipeline velocity, and conversion
- Ensure CRM usage is consistent across the agency, documenting best practices and workflows
Requirements
- Ownership mindset, accountability, and excitement to learn and grow
- A proactive, solutions-oriented mindset with a willingness to wear multiple hats
- Bachelor’s degree in Marketing, Communications, or a related field
- 4–6 years of experience in a fast-paced agency or consultancy environment
- Strong new business instincts paired with exceptional organization and follow-through
- Great writing, presentation, and storytelling skills
- Expert-level Google Slides skills and strong proficiency across Google Workspace
- Curiosity and comfort experimenting with AI tools (e.g., ChatGPT, Gemini) to improve research, content, and workflow efficiency
- Detail-oriented, deadline-driven, and energized by making complex systems run smoothly
- Even-keeled under pressure, with the ability to stay focused, thoughtful, and constructive when things move fast
- Experience with CRM-driven outreach and familiarity with Apollo, Winmo, LeadDelta, or similar tools is a plus
Benefits
- Hybrid flexibility—work where you work best, with meaningful in-person collaboration
- A culture built on curiosity, kindness, accountability, and wildly original thinking
- Comprehensive medical, dental, and vision insurance
- 401(k) with employer match
- Inclusive, best-in-class family leave policy
- Summer Fridays — we shut down at 2 PM every Friday from Memorial Day to Labor Day
- Generous PTO — take the time you need, guilt-free
- Karma Days — paid time off to volunteer and give back
- Employer-paid short- and long-term disability insurance
- Company-paid life insurance and employee assistance program
- Voluntary benefits including critical illness, accident, and pet insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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