Marketing Intern at HPE gaining experience in brand management and market analysis. Supporting brand initiatives and conducting competitive research.
About the role
- Brand Manager for Urban Mobility at ROSE, focusing on developing and marketing stylish bicycles and mobility solutions. Involved in brand positioning, team management, and product development strategies.
Responsibilities
- Strategic market development with the goal of positioning ROSE Bikes as a solutions provider for urban mobility in the target audience's relevant set
- Evaluation of product potential for the ROSE brand based on competitor and benchmarking analyses
- Execution and oversight of the (further) development of new ROSE products in the Mobility Solutions segment with the aim of achieving a consistent brand architecture
- Leadership of the Brand Management – Urban Mobility team
- Creation of rolling annual and monthly plans based on company objectives, volume targets, price points and target margins
- Regular analyses and reporting to measure success and derive targeted actions across the product lifecycle
- Definition of target markets and target groups in collaboration with Brand Marketing
- Definition and application of a consistent brand voice and visual identity in collaboration with Brand, Content and Communication
Requirements
- Completed commercial training or degree
- Several years of experience in the bike industry
- Enthusiasm for new mobility topics
- Initial leadership experience is desirable
- Analytical thinking, conceptual and strategic skills
- Resilience, team spirit and a willingness to innovate
Benefits
- Work in an open-minded team and a very collegial company culture
- A role in a steadily growing and future-oriented industry
- Flat hierarchies in an ambitious family-owned company
- Annual employee events such as a Christmas party, summer party and participation in sporting events
- Company fitness subsidy
- Contribution to the occupational pension scheme
- Attractive employee discounts
- Flexible working hours and the possibility to work from home
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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