Sales Manager developing outbound B2B sales strategies at a growing SaaS company in Finland. Responsible for recruiting, training, and coaching sales representatives.
About the role
- VP of Sales leading growth and enhancing sales culture for Roo's veterinary staffing platform. Responsible for activating new hospitals and providers while growing volume through deepening engagement.
Responsibilities
- Own the integrated revenue strategy tied to company goals and unit economics.
- Design the coverage/territory/segment model across the revenue org (roles, handoffs, specialization, capacity).
- Allocate headcount and budget by ROI and constraints, maintaining a healthy cost of sales as you grow. Rebalance quickly when necessary.
- Build the operating cadence that makes forecast accuracy and quota attainment the default.
- Scale repeatable GTM playbooks across segments while preserving segment nuance.
- Build an enablement engine (messaging, objection handling, discovery, onboarding, ongoing coaching).
- Implement QA loops (call scoring, pipeline hygiene, deal reviews) with a clear iteration rhythm.
- Build a high-bar leadership bench and org design that scales (spans/layers/specialization).
- Set hiring rubrics and enforce the bar; build a coaching culture and accountability.
- Set performance standards and upgrade talent decisively—without destroying morale (consistent calibration, early underperformance plans, fast hard calls, keep top talent energized and growing).
- Own org-level capacity planning that maximizes ROI; drive org-wide clarity on definitions and leading indicators.
- Own the GTM systems architecture (CRM + tooling) with disciplined build-vs-buy judgment.
- Drive thoughtful automation that removes toil, enforces standards, and comes with real adoption plans.
- Align Product, Marketing, Finance, and Data around top revenue bets; secure resourcing for priorities and resolve tradeoffs quickly. Ensure opportunities are framed in a shared metrics backbone across functions—principled, not political.
- Lead major org/process/comp transformations while maintaining performance—protect the quarter while upgrading the machine.
Requirements
- Proven Sales Leadership: Marketplace sales experience (or B2B SMB & Mid-market - services with a quota-carrying motion.
- Executive Presence + Clarity: crisp communicator with board-ready narrative discipline; high-integrity, no-spin, credible variance explanations.
- Genius-Maker: known for developing strong team - hiring great talent, upgrading fairly and quickly, and building a coaching culture that lifts performance.
- Rigor: track record of building accurate forecasting, measured motions, clean pipelines and a systematic approach.
- Data + Unit Economics Orientation: comfortable tying decisions to metrics without losing the plot on growth.
- Cross-functional Leadership: strong partner to Product/Marketing/Finance/Data; you can resolve tradeoffs, earn trust, and drive alignment around shared metrics.
Benefits
- Accelerated growth & learning potential.
- Stipends for home office setup, continuing education, and monthly wellness.
- Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
- 401K
- Unlimited Paid Time Off.
- Paid Maternity/Paternity and reproductive care leave.
- Gifts on your birthday & anniversary.
- Opportunity for domestic travel, including for regional team building events.
Job title
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Degree requirement
No Education Requirement
Location requirements
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