Head of CRM driving player engagement for a new sweepstakes venture. Lead campaign strategies and build a high-performing team in a hybrid environment.
Responsibilities
Plan, execute, and optimize automated CRM campaigns across all channels
Develop communication strategies tailored to sweepstake regulations and player segments
Lead and grow a high-performing CRM team
Monitor KPIs and player behavior to improve campaign performance and retention
Ensure all campaigns comply with sweepstake laws and brand guidelines
Collaborate with BI and Legal teams to align data use and compliance
Drive loyalty, gamification, and player lifecycle initiatives
Track competitor activity and continuously improve CRM strategy
Requirements
5+ years CRM experience in iGaming, social, or sweepstake casinos
Proven success in campaign automation, segmentation, and ROI improvement
Skilled in CRM platforms such as Optimove and other analytics tools
Strong leadership, communication, and project management abilities
Data-driven mindset with a focus on measurable results
Benefits
Competitive package with performance-based incentives.
Strategic role with direct impact on growth and brand trajectory.
Backed by a successful parent company with deep expertise in online gaming and marketing.
Opportunity to shape acquisition strategy for a new US - focused venture.
Collaborative, international environment with autonomy and real ownership.
Marbella-based role offering flexible working options.
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