Marketing Manager at Neara shaping and executing marketing and communication strategies for a tech company in energy infrastructure. Leading initiatives for brand positioning and internal communications.
About the role
- Senior Manager overseeing segment marketing for research products at Elsevier. Leading marketing strategies and enhancing engagement with academic and research segments.
Responsibilities
- Developing strong understanding of key customer segments and markets (e.g., librarians, researchers, academic institutions).
- Identifying customer pain points, industry trends (e.g., GenAI, open science, research integrity), and competitive dynamics to inform marketing strategies, positioning, and messaging.
- Creating persona-based value propositions and segment narratives that increase engagement.
- Developing and execute persona-based programs in support of product launches, portfolio expansions, and thought leadership initiatives; deliverables will include developing program content for global events (e.g., webinars, LinkedIn Live, conferences, workshops).
- Collaborating with central and regional teams to build and execute marketing plans that align with business priorities and resonate with key segments.
- Developing sales enablement tools, messaging briefs, and content that supports the buyer journey and aligns with the Challenger Sales methodology.
- Collaborating with other sales enablement colleagues and product marketers to streamline the process and execution for content development, field feedback, sales readiness, and measurement of messaging and content impact.
- Partnering with Sales, Product, and sales training teams to deliver training, content, and resources that improve commercial effectiveness.
Requirements
- Have 7+ years of progressive experience in B2B marketing, segment or product marketing, or revenue enablement, ideally of SaaS offerings or academic markets.
- Proven track record of crafting and executing go-to-market strategies and messaging that drive measurable results.
- Have an understanding of marketing and sales alignment, with familiarity in Challenger Sales methodology.
- Have experience developing enablement content, sales narratives, and digital marketing assets.
- Have an analytical mindset with experience using metrics to inform strategy and optimize performance.
- Have excellent project management, communication, and stakeholder engagement skills.
- Have a Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.
Benefits
- This job is eligible for an annual incentive bonus.
- We offer country specific benefits.
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