Regional Communications Manager advancing regional priorities through communications, media relations, digital engagement with American Red Cross.
Responsibilities
Media Relations: Work with regional communications director, regional executive, executive director and others to execute determined media relations strategy.
Respond to local media inquiries by arranging interviews and providing Red Cross-approved information and mission-related stories with sound judgment and timeliness.
Serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons, review support requests, and develop and execute an effective communications strategy.
Public Affairs and Crisis Communications: Support regional, divisional, and potentially national disaster public affairs activities.
Provide training, development, and coordination of disaster public affairs volunteers.
Social Engagement: Implement a regional social media engagement strategy aligned with enterprise-wide strategy and regional priorities.
Develop creative, engaging, platform- and audience-specific content that encourages participation, strengthens community partnerships, and furthers the mission.
Marketing Support: Support integrated marketing and program campaigns across all Lines of Service and functional support departments.
Internal Communications: Support development and execution of strategic and change-management communications.
Volunteer Engagement: Support the Regional Communications Director in building, engaging, training and supervising a regional communications and disaster public affairs volunteer team.
Requirements
Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field required.
Minimum 3 years of related experience or equivalent combination of education and related experience required.
Good understanding of role and industry, apply specialized knowledge.
Outstanding oral and written communication skills required, with proven knowledge of AP Style.
Strong organizational and multi-tasking skills.
Ability to use Microsoft Office Suite.
Familiarity with Cision/TrendKite or other media monitoring software.
Demonstrated experience managing professional social media platforms for an organization is required.
Must be comfortable using website content management systems and other marketing tools.
Willingness to serve as a media spokesperson required; experience as a spokesperson preferred.
Strong teamwork and collaboration required.
Benefits
Medical, Dental Vision plans
Health Spending Accounts & Flexible Spending Accounts
PTO : Starting 15 days a year; based on type of job and tenure
Holidays : 11 paid holidays comprised of six core holidays and five floating holidays
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