Temporary Communications Specialist managing strategic projects for external and internal communications at Fenwick & West. Responsible for online marketing and original content development.
About the role
- Senior Strategy Manager leading marketing innovation and business growth at TELUS. Responsible for driving 1:1 communication strategies and optimizing performance across various channels.
Responsibilities
- Collaborate with Marketing and Digital GTM teams to set and drive 1:1 communication targets for your core business portfolios
- Maintain a hands-on watch on all KPIs, clearly articulating the business drivers behind performance shifts
- Analyze performance data to identify opportunities, diagnose issues, and translate insights into clear actions and business recommendations
- Develop and execute outbound and inbound channels orchestration strategies to effectively retarget customers via 1:1 mediums based on web, app, or inbound call behavior
- Lead the prioritization of 1:1 communications initiatives within your business area, partnering with Marketing and Channels to determine which campaigns and tactics should move forward
- Lead your cross-functional stakeholders in effective campaign planning, launching campaigns on time, continuous performance monitoring, insight generation, and data-driven optimization
Requirements
- 5+ years experience as a business growth strategist with a proven record of driving significant business outcomes.
- Deep knowledge and expertise in driving sales and growth across multiple 1:1 comms channels, including email, MMS/RCS, outbound calling, and Push notifications.
- Exceptional ability to influence strategy and drive business outcomes with cross functional (marketing, channels, product, engineering) stakeholders.
- Experience leading a cross-functional team and working with diverse stakeholders to launch rapid optimizations, A/B tests, and new capabilities to drive portfolio sales outcomes.
- Ability to rapidly build fluency in new platforms, technical concepts, and data environments.
- Great-to-haves: Experience in the Telco industry and understanding of Telco market dynamics to inform and influence strategy. Experience working with product & engineering teams to bring new AI capabilities to optimize 1:1 communications.
Benefits
- Comprehensive total rewards package highlighting competitive salary and bonus structures
- Minimum 3 weeks of vacation
- Flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
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