Digital Marketing Content Specialist building a comprehensive content strategy for U - Haul's digital marketing efforts. Collaborating to create high - quality content that enhances online presence and engagement.
About the role
- Digital Marketing & Insights Manager at Recognise Bank leading data-driven digital marketing strategies. Combining digital campaign execution with analytical expertise to enhance customer and broker experiences.
Responsibilities
- Own CMS updates and work with technical partners to optimize user journeys (linked to KPIs), conversion rates and on-site experience.
- Lead on planning and executing digital campaigns across SEO, paid search, paid social, and display channels – ensuring all activity is on-brand, compliant and performance driven.
- Develop and optimize the email marketing strategy, including automation, segmentation, and performance tracking to improve engagement and conversion.
- Manage the social media channels and content calendar, ensuring posts are consistent with brand tone, relevant and compliant.
- Own lifecycle marketing, automation and CRM initiatives to enhance targeting and personalisation.
- Manage and analyze customer and broker feedback programmes (NPS, Trustpilot, broker satisfaction).
- Translate data and feedback into clear insight reports and recommendations for marketing and product teams.
- Build and maintain performance dashboards covering email KPIs, campaign ROI, conversion tracking, and overall marketing effectiveness.
- Propose and manage digital budgets and channel allocations in line with strategic priorities.
- Lead SEO and paid media activity with external agencies, ensuring campaigns are measurable, cost-effective and continually optimized.
- Partner with the Marketing Manager to integrate insight into journey design and campaign planning.
Requirements
- Marketing degree, CIM or equivalent experience.
- 5+ years experience in digital marketing (including strategy development) and analytics, ideally within financial services or a fast-paced B2B/B2C environment.
- Strong understanding of and proven experience in SEO, paid social, analytics tools (GA4, Data Studio, Power BI), and CMS platforms.
- Experience with email marketing platforms and marketing automation tools.
- Proven experience with customer and broker feedback programmes (NPS, Trustpilot, broker satisfaction).
- Confident analyzing data, developing dashboards and reporting frameworks.
- Analytical mindset and proven experience in turning data into actionable insight.
- Excellent stakeholder management and communication skills, with the ability to influence senior stakeholders in relation to strategy.
- Strong project management and organizational skills, comfortable managing multiple priorities.
- Proven experience of managing third-party agencies and technical suppliers.
- Enthusiastic, proactive, strategic and creative thinker who thrives in a collaborative small-team environment.
Benefits
- Competitive Time Off – Generous annual leave plus bank holidays to rest, recharge, and enjoy life outside of work.
- Work From Anywhere – Up to 4 weeks per year to work remotely from anywhere in the world.
- Learning & Development – Tailored training and support to grow your skills and achieve your professional goals.
- Hybrid Working – To support your work-life balance, we offer a hybrid working model with 4 days in the office and 1 days remote.
- Private Medical Care with Vitality – Comprehensive healthcare including optical and dental coverage to keep you healthy.
- Enhanced Pension Scheme – Helping you plan and save for a secure future.
- Maternity, Paternity & Adoption Pay – Supporting you and your family during important life moments.
- Discretionary Company Bonus – Rewarding your contribution to our shared success.
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