Digital Marketing Content Specialist building a comprehensive content strategy for U - Haul's digital marketing efforts. Collaborating to create high - quality content that enhances online presence and engagement.
About the role
- Digital Marketing Specialist managing Total Expert CRM for USA Mortgage to enhance loan officer productivity and marketing execution through digital channels and brand alignment.
Responsibilities
- Serve as the primary administrator and system owner for Total Expert.
- Configure and maintain journeys, workflows, templates, permissions, licensing, and user access.
- Manage user onboarding, role changes, offboarding, and ongoing system hygiene.
- Ensure CRM messaging, automation, and campaigns align with USA Mortgage branding, compliance, and communication standards.
- Monitor platform updates and enhancements, coordinate testing, rollout, and internal communication.
- Establish governance and change-management practices to maintain system integrity and consistency.
- Identify and implement CRM-driven improvements that increase efficiency, adoption, and marketing effectiveness.
- Support loan officer digital enablement through CRM-connected initiatives, including Google Business Profile management, reputation management, and review support, and digital advertising campaign execution and tracking.
- Serve as an escalation resource for loan officers and internal teams.
- Track and report on CRM usage, adoption, and digital marketing performance metrics.
- Coordinate with internal teams and vendors to support integrated marketing and CRM initiatives.
Requirements
- Experience in Total Expert a must
- Familiarity with Google Business Profiles, online reputation management, or digital advertising is a plus.
- Highly organized with strong attention to detail
- Comfortable working cross-functionally with technical and non-technical teams.
- Strong understanding of mortgage sales and marketing workflows.
- Proficient in Microsoft Office tools.
- Able to learn quickly, adapt to change, and exercise sound judgment.
Benefits
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Digital Marketing Specialist supporting the execution of digital marketing programs at Schneider Electric. Collaborating with global teams to build brand awareness and customer engagement initiatives.
Lead Counsel managing legal aspects of digital marketing and Ad Tech compliance at McKesson. Providing strategic legal advice across marketing teams, ensuring compliance with laws and regulations.
AI Native Digital Marketing Specialist at a fast - growing forex brokerage in Dubai. Responsible for leveraging AI tools for digital marketing, lead generation, and trader acquisition.
![n Human Resources & Management Systems [ nHRMS ] logo](/api/images/nhrms.jpg)
Digital Marketing Manager responsible for performance marketing and lead generation in HVAC. Overseeing paid campaigns on Google Ads, Meta Ads, and LinkedIn while maximizing lead quality.
Digital Marketing and PR Post Grad at Warner Bros. Discovery supporting NCAA Digital's marketing, content, and public relations initiatives. Engaging with media processes and delivering impactful campaigns.
Internship in online marketing at nilas, promoting smart office solutions. Engage in content creation and social media management for effective online presence.
SEA Manager responsible for strategic development of SEA campaigns for B2C and B2B clients in an innovative marketing agency. Working independently and collaborating with clients and team members to optimize campaigns.
Digital Marketing Manager leading digital marketing strategy and execution at FMI. Focused on data informed campaigns and cross channel marketing efforts to drive business growth.
Senior Manager responsible for Litera's website and digital presence. Leading high - impact projects to enhance web performance and drive AEO growth while collaborating with cross - functional teams.