Digital Marketing Analyst developing and implementing strategic marketing plans for Ecommerce success. Collaborating with various teams for execution and reporting to the Digital Marketing Manager.
About the role
- AI Native Digital Marketing Specialist at a fast-growing forex brokerage in Dubai. Responsible for leveraging AI tools for digital marketing, lead generation, and trader acquisition.
Responsibilities
- Build high-converting landing pages with AI - Rapidly design, create, and optimize landing pages using AI-powered tools and low-code platforms (Framer, GoHighLevel, and others) for campaigns, promotions, webinars.
- Create ad creatives at scale - Generate compelling visuals, ad copy, banners, social media assets, and video creatives using generative AI tools while ensuring they align with brand guidelines and forex industry compliance.
- Set up automated user communications - Design and implement sophisticated automated journeys including welcome sequences, nurture flows, re-engagement campaigns, and personalized trader communications using marketing automation platforms.
- Leverage low-code platforms - Expert-level hands-on work with GoHighLevel (GHL) for funnels, workflows, CRM automation, and client management; Framer for fast website and landing page building; plus other no-code/low-code tools to streamline operations.
- Automate and optimize marketing workflows - Identify repetitive tasks, build AI driven automations, integrate tools, and continuously improve efficiency across digital campaigns.
- Support campaign execution - Collaborate with the marketing team on A/B testing, performance tracking, and data-driven optimizations to maximize ROI on paid ads, email, and organic channels.
- Ensure compliance and quality - Maintain brand consistency, regulatory compliance (financial advertising rules), and high-quality output while moving at high speed.
- Experiment and innovate - Stay ahead of AI marketing trends, test new tools/workflows, and propose ideas that give us a competitive edge in trader acquisition and retention.
Requirements
- 2 – 5+ years in digital marketing with strong focus on AI tools, automation, and low-code platforms.
- Hands-on experience in fintech, forex, or financial services is a big advantage.
- Proficiency with GoHighLevel (funnels, workflows, automations, SMS/email).
- Strong experience with Framer or similar AI-assisted website/landing page builders.
- Deep knowledge of generative AI tools (Claude code, ChatGPT, Claude, Midjourney, Runway, Leonardo, etc.) for content and creative production.
- Experience setting up marketing automation, email sequences, and user journeys.
- Familiarity with analytics tools (Google Analytics, Meta Ads, etc.) and basic data interpretation.
- True AI-native thinker - you default to automation and AI solutions first.
- Excellent attention to detail, creativity under pressure, strong communication, and ability to work cross-functionally in a fast-paced environment.
Benefits
- Health insurance
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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