Performance Marketing Executive planning and optimizing online marketing campaigns for Q Communications. Collaborating with senior members to drive conversions across various digital channels.
Responsibilities
Assist in developing and implementing social media marketing strategies to engage audiences and drive account growth.
Measure and report the performance of all digital marketing campaigns.
Identify trends, audit performance and optimize spend and performance based on insights.
Strategic competitor analysis using tools such as the ads library and google transparency center.
Brainstorm new and creative growth strategies and campaign ideas.
Analyse data to identify problems and opportunities.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Collaborate with internal departments across teams such as social media, content, and PR.
Assist in deploying successful marketing campaigns and oversee their implementation from ideation to execution.
Requirements
Bachelor's degree (or higher) in any related field with a strong quantitative background.
Proven experience up to 2 years in performance/ digital marketing.
Extensive experience in managing in-house digital performance marketing at technology companies.
Practical knowledge of digital marketing tools, including Meta Ads, TikTok Ads, Google Ads, LinkedIn ads, and other media buying channels.
Understanding of analytics and current online marketing concepts, strategies, and best practices.
Proven ability to set up and manage conversion tracking using tools such as Meta Pixel, Google Tag Manager, and UTM parameters.
Familiarity with Google Analytics (GA4), CMS web-analytics, attribution models, and marketing dashboards.
Proficiency in Microsoft Excel (pivot tables, VLOOKUP etc.) and PowerPoint for performance reporting.
Strong technical and data analysis skills.
Creative mindset with strong campaign ideation abilities.
Benefits
Be better at what you do: Qcademy offers you the opportunity to learn and grow with us.
Flexible Fun Work Space: Our people enjoy coming into work and spending time with each other.
Be part of something bigger: We embrace diversity and inclusion.
Create Impact: We deliver campaigns for our clients that impact their business.
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