Program Manager at PEMCO overseeing product or program development and managing cross - functional teams to deliver strategic programs.
About the role
- Product Marketing Manager driving global go-to-market strategy for Promethean's hardware and software solutions. Engaging in market research and cross-team collaboration to enhance product positioning.
Responsibilities
- Develop a deep understanding of Promethean solutions as well as targeted buying and user personas, market dynamics
- Lead product launches and lifecycle marketing across global markets, coordinating with product management, sales, and regional marketing teams
- Craft differentiated positioning, messaging, and product narratives that translate the product functionality and benefits into what matters and breaks through target audience ecosystem
- Build compelling and impactful customer-ready content, collateral, and sales tools as part of an evergreen core content BOM
- Work cross-functionally to create compelling and engaging storytelling product demos, videos, webinars, and other interactive digital content that articulate the value and capabilities of Promethean’s solutions
- Work cross-functionally with sales, marketing, channel partners, and other GTM teams to drive innovative awareness and demand campaigns
- Collaborate with regional teams to develop tailored strategies that resonate with local audiences while adhering to a cohesive global vision
- Manage assigned products throughout their complete life cycle, from launch to maturity and end-of-life transitions
- Partner closely with product management and sales to developed differentiated value props, pricing, and packaging
- Identify, prioritize, and conduct competitive and market research using qualitative, quantitative, and voice-of-customer to impact product and GTM strategy
- Ability to use performance metrics, customer feedback, and market data to optimize messaging and enablement
- Skilled in translating technical features into compelling customer and partner narratives
- Initiate internal readiness so that internal stakeholders can support Promethean’s global sales and partner channel through enablement that builds confidence and competency
- Perform other duties as assigned or opportunity arises
Requirements
- 5-7+ years of experience in product marketing, marketing communications, and sales and partner enablement
- Bachelor’s degree
- Experience with Hardware / Software
- Proven track record of strong cross-organizational collaboration and partnership
- Proven success managing global product portfolios across hardware and software in K-12, HED and workplace sectors
- Experience managing technology partner programs or business development
- Demonstrated messaging, positioning, and storytelling chops, with experience crafting compelling marketing content and launching/growing innovative products and services
- Strong problem-solving skills with analytical orientation, critical thinking, and data-driven decision making
- Experience in product lifecycle management
- Competitive analysis & positioning
- Excellent written communication and presentation skills
- Motivated, driven and self-starting attitude
- Ability to work in a fast-paced, global and collaborative setting that requires you to take initiative, manage time effectively, persuasive others to get buy-in from other teams
- Requires some domestic and international travel, up to 10-20% of the time
Benefits
- Comprehensive and competitive benefits package
- Flexibility and security to thrive both inside and outside of work
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