Account Based Marketing Manager driving personalized, account - centric campaigns for Broadcom's Digital Marketing team. Looking for strategic marketers with ABM experience in a fast - paced, in - office environment.
About the role
- Marketing Outreach Specialist executing B2B outreach strategies and campaigns. Collaborating with marketing teams to drive leads and analyze performance.
Responsibilities
- Support the execution of inbound-led outbound and cold outreach strategies at the Alliance.
- Quickly learn to utilise Clay, RB2B, Smartlead and other tools to personalise outreach at scale.
- Support the Marketing team at the Alliance, helping with the execution of digital product campaigns, dinners, meetings and other custom sponsorships.
- Report to Growth Lead on the status of campaigns and bring fresh ideas of how we can drive more lead generation.
- Create excellent Emails & Content: Source data, write copy that converts, and execute a variety of email outbound campaigns across The Alliance's communities to drive leads to sales.
- Become a cold email campaign master: Understand the nuances between traditional email and cold email.
- Learn how to craft a cold email that converts and how to scale your work.
- Data Analysis: Monitor and analyse campaign performance, using insights to continually improve and optimise email strategies.
- Cross-functional collaboration: Engage with sales, marketing, and customer success teams to ensure alignment and achieve business goals in a collaborative environment.
Requirements
- Some experience or exposure to outbound sales strategies, including cold outreach.
- Familiarity with sales and marketing tools such as Clay, RB2B, Smartlead.
- You want ownership in your role from the beginning and ready to level up.
- You’re passionate about using and understanding the data behind WHY things happen and use this to shape your campaigns.
- You take pride in crafting effective and engaging copy whatever the platform.
- You are naturally self-directed, operate at a high cadence, and get stuff done.
- You expertly balance and prioritize your daily to-do's, as well as your short-term and long-term planning.
- You are an extraordinary teammate always willing to jump in and offer support and say "yes" to taking on new things.
- Experience with Asana or project management tools a plus (desirable).
- Experience using ESPs & CRMs, and basic Google Analytics understanding (desirable).
Benefits
- Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday
- Private Medical & Dental
- Life Insurance: (4 x salary)
- Flexible hours allows you to structure your work for when you're most productive
- Extensive tech gear kit
- On-demand paid therapy, coaching & mental fitness via Oliva
- Discounted wellness classes & gym memberships
- Cycle to work & Workplace Nursery schemes
- Corporate Discounts via Perksatwork
- Monthly Flexible Allowance via the thanksBen platform
- Personal L&D budget (£500 annually in year 1 - scaling year on year up to £3000+)
- Volunteer & L&D Days: 1 paid day per quarter for either L&D or Volunteer activities
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