Communication Strategy Analyst at AlmapBBDO, focusing on market analysis and brand strategy development. Collaborating with teams to craft effective communication strategies and presentations.
About the role
- Communications Associate at PowerLines supporting communications focused on energy affordability. Engaging with media and developing strategic communications in a nonprofit setting.
Responsibilities
- Provide logistical support for reporter and multimedia partnerships, including assisting in managing partnerships, tracking relationships, updating journalist contacts and media lists, gathering materials, and scheduling
- Manage internal tracker of communications hits and media clips, including PowerLines media mentions
- Assist with development of pitches to various media outlets
- Attend relevant events and conferences
- Support initial drafting of press releases
- Evaluate trends in national and local media coverage and social media discourse (e.g., Facebook, Reddit, TikTok, NextDoor) regarding the issue of rising utility bills
- Produce research memos and other prep materials to support media interviews
- Manage internal database tracker of external media pieces focused on rising utility bills, including press clips, social media mentions, and other materials
- Support planning, research, and implementation of multimedia efforts, including short and longform video and audio content
- Develop weekly internal utility bills communications report on utility bills coverage
- Develop social media content calendar and editorial calendar to inform PowerLines’ communications-related content development
- Manage PowerLines’ social media accounts and maintain regular posting schedule
- Lead development of social and digital media posts and toolkits for PowerLines and core partners
- Support identification and collection of stories of energy consumers impacted by rising utility bills
- Support production of multimedia content as needed
- Monitor social media trends, engagement analytics, and audience insights to inform and refine communications strategies
- Coordinate digital campaigns around key announcements, events, and launches
- Draft copy for PowerLines website, newsletter, blog posts, and reports
Requirements
- 1-4 years of communications and/or public relations experience, preferably in an agency, nonprofit, think tank, or advocacy setting
- Exceptional writing and editing skills
- Fluency across social and digital media and other communications channels
- Experience writing and editing social media copy and developing editorial calendars
- Excellent organizational skills and attention to detail and an ability to multitask and prioritize high-volume, high-priority initiatives
- Comfortable working in a fast-paced environment with tight deadlines
- Strong analytical and critical thinking skills, and an ability and eagerness to take a creative approach to problem solving
- Capacity to thrive in fast-paced, dynamic, and uncertain environments, including an ability to identify priorities and function independently
- Bachelor’s degree in Public Relations, Communications, Journalism, or a related field
- Nice to have: strong understanding of the energy, consumer, and/or political media landscape; experience creating multimedia content for a range of platforms
- A passion for PowerLines’ mission
Benefits
- unlimited PTO
- paid holidays
- health insurance
- a 401k employer match
- sick leave
- health and wellness benefits
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