Manager for GWAM Communications at Manulife focused on media relations and executive communications strategies. Collaborating with various teams to ensure consistent messaging and engagement.
Responsibilities
Drive comprehensive executive communications support (emails, town halls, presentations, speeches) for senior leaders
Develop integrated communications plans and measure outcomes to ensure effectiveness
Build strategic partnerships across segments and global teams to connect colleagues to mission, strategy, and culture
Collaborate with global communications partners for consistent messaging, positioning, timing, and language
Direct and liaise with service providers (branding/creative, translation, web, production)
Support transformation, change, engagement, people, culture, and brand initiatives
Develop and execute media relations strategies aligned with business goals and brand positioning
Build and maintain relationships with top-tier financial services, trade, online, print, and broadcast media
Identify earned-media opportunities and lead proactive storytelling highlighting leadership, products, and innovation
Serve as a media contact: manage inquiries, coordinate interviews, and provide timely, accurate information
Monitor media coverage and industry trends; prepare insights and reporting for stakeholders
Prepare spokespeople with training/coaching and high-quality briefing materials
Collaborate closely with internal communications, marketing, legal, and business teams for alignment and risk mitigation
Provide support during issues / crisis communications with timely escalation and coordinated response
Partner with Thought Leadership and Executive Visibility teams to drive integrated storytelling; contribute to integrated communications plans across the global network
Requirements
Bachelor’s degree in communications, journalism, public relations, marketing, English, or related field
5-7+ years in media relations, with demonstrated earned-media results
Experience in executive communications -- emails, town halls, presentations, speeches, thought leadership, -- a plus
At ease advising and partnering with senior executives; strong influence / negotiation and consensus-building skills
Outstanding writing and storytelling; ability to simplify complex topics
Digital-first mindset; strong attention to detail; proactive self-starter with urgency and initiative
Ability to balance multiple projects and priorities in a fast-paced, transformational environment
Advanced proficiency in Office 365; ability to work independently and as part of a distributed team
Strong media relations acumen; established relationships with business / finance media are a plus
Operates calmly under pressure; manages sensitive issues with discretion
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