Hybrid Product Manager – User Engagement and Lifecycle

at Pluralsight

• Job title: Product Manager – User Engagement and Lifecycle
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $106,000 - $139,400 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud
• Location requirements: Hybrid, Dallas, United States

About the role

• Product Manager improving user engagement and lifecycle at Pluralsight. Delivering core functionality to enhance learning outcomes and customer engagement.

Responsibilities

• Design and optimize first-run experiences for learners, admins, and leaders that drive rapid activation and time-to-value.
• Own the systems that surface where learners have been, what they've completed, and how far they've come — giving both individuals and leaders meaningful visibility into growth.
• Build and evolve recognition mechanics that reinforce habit formation and celebrate milestones across the learner lifecycle.
• Own the full suite of outbound engagement touchpoints — email, in-app notifications, and mobile push — ensuring the right message reaches the right person at the right moment.
• Develop the dashboards, nudge systems, and reporting surfaces that enable company admins and people leaders to monitor, motivate, and re-engage their teams at scale.
• Maintain and improve preference and configuration surfaces that give learners and admins meaningful control over their experience.
• Work closely with the analytics team to instrument lifecycle events, define engagement benchmarks, and close the feedback loop between behavioral data and product decisions.

Requirements

• Experience owning lifecycle or engagement products at a SaaS company, with demonstrable impact on activation, retention, or re-engagement metrics.
• Familiarity with CRM, marketing automation, or notification platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and how they integrate with product surfaces.
• Ability to partner with analytics and data teams to define instrumentation requirements, interpret behavioral data, and translate findings into roadmap decisions.
• Experience designing or iterating on onboarding flows, progress tracking, or achievement systems with measurable outcomes.
• Comfort operating across both end-user (learner) and admin/B2B buyer personas within the same product surface.
• Experience collaborating with GTM, customer success, and marketing stakeholders on lifecycle campaigns and in-product communications strategy.
• Familiarity with mobile notification infrastructure and cross-channel communication coordination is a plus.

Benefits

• competitive compensation
• bonus eligibility
• comprehensive medical coverage
• unlimited PTO
• wellness reimbursement
• professional development funds