Workfront Business Product Lead driving success for marketing teams through Adobe Workfront automation. Shaping product strategy and managing execution for optimal operational outcomes.
Responsibilities
The Workfront Business Product Lead drives the success of marketing teams by leveraging marketing automation through Adobe Workfront
Developing and delivering product offerings that support end-to-end workflows for colleagues and agency partners
Serving as the voice of the customer, shaping product strategy and prioritization to improve operational execution, user experience, and measurable outcomes
Translating business priorities into scalable product capabilities
Guiding the evolution from foundational enablement to intelligent automation
Accountable for execution excellence—from early concept and prototyping through enterprise-wide adoption—driving measurable outcomes in user productivity, quality, compliance confidence, and speed to market
Shaping and refining Workfront product strategy and vision that delivers value to customers, aligned to marketing organization priorities
Developing and delivering innovative product offerings supporting end-to-end workflows for internal teams and agency partners
Managing stakeholder buy-in, business requirement alignment and coordination of digital delivery to market release plans
Collaborating with business, engagement, and operations leaders to incorporate user feedback, adoption signals, and market readiness into product decisions
Leading continuous improvement cycles that incorporate user feedback, performance data, and evolving business needs into future releases and roadmap planning
Requirements
8+ years in product management/platform delivery
Bachelor's degree required
Experience with regulated workflows in pharma/life sciences strongly preferred
Experience stabilizing/optimizing Workfront environments user experience improvement efforts
Familiarity with integrated ecosystems spanning Workfront and adjacent platforms (e.g., DAM-related dependencies)
Experience influencing and managing cross‑functional stakeholders with conflicting viewpoints to drive consensus and progress
Proficient in mapping user journeys to uncover challenges and opportunities for experience optimization
Skilled at translating insights into innovative solutions and well‑defined user stories for development teams
Knowledge of marketing operations is considered a strong asset
Exceptional analytical skills to interpret usage data and derive actionable insights
Strong communication skills, able to engage senior stakeholders and align diverse technical and business teams
BA/BS in business, engineering, computer science, or other related fields
Passion for user-centric design and AI innovation, with a collaborative mindset and resilience in fast-paced, matrixed environments
Excellent communication and influence skills, comfortable engaging executive stakeholders and global teams
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Benefits
Comprehensive and generous benefits and programs to help our colleagues lead healthy lives
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage
Product Manager at Emerson responsible for driving innovation and managing product lifecycle. Collaborate cross - functionally to develop new products and improve existing portfolio in the electrical utility market.
Data Engineering Manager leading analytics team for Ford's data ecosystem. Designing and maintaining data pipelines supporting AI and Software Engineering.
Product Owner managing individual customer payment card offerings in a leading bank in Poland. Collaborating with cross - functional teams to innovate and enhance customer experiences.
Head of Product leading a product roadmap impacting thousands of users daily in a health/fitness startup. Collaborating with a small accomplished team and reporting directly to the CEO.
Director of Product Delivery at RoadSync managing on - time product shipping. Collaborating with cross - functional teams to optimize product launch and operational cadence in the fintech space.
Senior People Technology Specialist advancing global Time Tracking and Absence Management solutions in Workday. Ensuring accurate payroll integration and compliance while collaborating with stakeholders.
Associate Director leading global labeling strategy at Johnson & Johnson, fostering innovations in healthcare. Collaborating on regulatory processes to enhance drug labeling quality.
Business Product Owner managing performance and demand planning for Johnson & Johnson's Innovative Medicine. Collaborating on planning functions to enhance healthcare solutions.
Business Product Owner responsible for performance management, demand planning, and integrated business planning at Johnson & Johnson. Contributing to healthcare innovation and the development of patient - centered solutions.
Associate Director leading global labeling strategy for pharmaceutical products at Johnson & Johnson. Collaborating with regulatory and clinical teams to ensure proper labeling and compliance in key markets.