Director - level position at Huntington's Corporate Bank focusing on market strategies for the Industrials sector. Collaborate with regional bankers to drive client relationships and transaction successes.
About the role
- Senior Director managing Pfizer’s global brand identity and driving corporate reputation initiatives. Leading global teams to ensure brand consistency and alignment with corporate goals.
Responsibilities
- Develop and implement global strategic frameworks to govern Pfizer’s brand identity, including visual expressions and verbal messaging, across all markets and regions.
- Lead brand integration across all enterprise touchpoints to ensure consistent and impactful delivery.
- Direct unified global creative teams under cohesive brand guidelines, maintaining core brand essence while enabling localized adaptations across business functions and product categories.
- Conduct strategic brand equity analysis using both quantitative and qualitative methods.
- Leverage internal and external data to uncover insights, identify growth opportunities, and inform brand positioning, roadmaps, and messaging.
- Architect brand guardrails and build comprehensive visual, verbal, and written asset libraries that empower geographically dispersed creative teams to produce authentic, brand-aligned work.
- Identify and resolve fragmented brand expressions by establishing clear global standards and frameworks.
- Provide toolkits tailored for regional relevance.
- Respond to brand-related inquiries and review new enterprise templates and initiatives to ensure alignment with brand standards.
- Drive corporate reputation initiatives that reinforce Pfizer’s brand promise and build trust with internal and external stakeholders.
- Foster a culture of brand consistency and compliance with global guidelines, while enabling flexibility for regional relevance through effective change management and executive influence.
Requirements
- Bachelor’s degree with 12+ years, or MBA/MS with 10+ years of progressive experience in brand strategy, identity, and reputation management
- Proven expertise in translating brand ethos into unified verbal, visual, and experiential expressions across global markets
- Exceptional analytical capabilities combined with visionary creative leadership to drive brand innovation and consistency
- Deep understanding of consumer behavior, cultural nuance, and emerging creative trends that influence brand perception
- Demonstrated success in leading brand cohesion across complex, matrixed global organizations
- Expertise in navigating organizational structures to implement unified brand messaging and storytelling frameworks
- Strong track record of building cross-functional consensus and guiding third-party partners in brand-aligned execution
- Extensive experience in maintaining global quality control and ensuring brand alignment across diverse channels and regions
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits including medical, prescription drug, dental and vision coverage
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