Director in Transfer Pricing at PwC leading business development and mentoring teams. Guide tax advisory services with technology while fostering innovation and compliance.
About the role
- Director of E2E Commerce for LATAM leading cross‑channel commercial strategy and driving transaction growth across multiple trade channels. Collaborating with stakeholders to enable scalable implementation through digital and physical touchpoints.
Responsibilities
- Lead the regional commercial agenda for E2E initiatives, including B2B2C programs (e.g., Coke XP, Retail Media), ensuring full integration between stakeholders.
- Provide scalable commercial strategies designed to recruit shoppers, generate traffic into key channels, and drive incremental transactions across Modern, Traditional, and On‑Premise.
- Oversee tracking and continuous improvement of in‑store execution and communication effectiveness, ensuring stronger shopper connection and sales impact.
- Orchestrate alignment across key stakeholders, including Marketing, Strategy, Channels, KAMs, Bottlers, Franchise, and Hub partners—ensuring strategic coherence and execution.
- Assess and align internal and external data sources to build insight‑led strategies, identify opportunities for data optimization and synergy, and enhance investment efficiency.
- Influence and shape the regional roadmap, driving the evolution of E2E capabilities and creating repeatable models that can scale across markets.
Requirements
- Bachelor’s degree required; Master’s degree or equivalent experience preferred.
- 10+ years of experience in Channel Strategy, Shopper Marketing, Digital Commerce, or related roles within FMCG/CPG environments.
- Demonstrated expertise in shopper behavior, channel dynamics, and retail execution across Modern, Traditional, and On‑Premise channels.
- Proven ability to lead complex cross-functional initiatives and collaborate with multiple internal and external stakeholders to drive execution and business impact.
- People leadership experience, with a strong track record of managing teams and influencing without direct authority.
- Strong strategic thinking and analytical skills, with the ability to translate data into action.
- Knowledge of data ecosystems, audience strategies, CRM, first‑party/third‑party data, and measurement frameworks.
- Strong communication and storytelling skills to influence senior stakeholders and system partners.
- Fluency in English required.
Benefits
- A high‑impact regional role with the opportunity to shape the future of shopper engagement and commerce across LATAM.
- Exposure to end‑to‑end strategy, digital transformation, and cross‑functional leadership across multiple markets.
- A collaborative environment that values innovation, agility, and data‑driven decision-making.
Job title
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