Creative leader with expertise in digital ads and strategies at Darkroom. Leading creative projects focusing on performance media across various platforms.
About the role
- Lead RGM Strategy design at Coca-Cola to win at key consumption occasions across LATAM markets. Collaborate with bottlers and commercial teams to scale brand strategies.
Responsibilities
- This role will lead the design, scaling and development of RGM Strategies based on categories and global definition for main categories.
- This role will lead System orchestration to develop, scale and define RGM category strategies, interfacing with multiple KO stakeholders.
- This role will influence and work with OU’s Category Leads, Zone Franchise VPs/Directors, Commercial HUB Leads, Bottler Leads (Commercial and Marketing mainly).
- This position will lead discussion of new tool deployments execution and landing , with RGM Global.
Requirements
- 12+ years of experience in commercial areas, with mastery in Portfolio evolution strategies, RGM (OBPPC Definition), and Franchise Leadership, as well as proven experience in managing and leading complex cross-functional projects
- Master: RGM Portfolio Management, Commercial Channel Strategy & Execution, Segmentation, Franchise Leadership, Business Planning & Project Management.
- Consumer Marketing, Marketing Channel Strategy, Trade Marketing.
- Desirable to have candidates with Bottler experience.
Benefits
- Global Brand Impact: Help bring some of the world’s most iconic global brands to life with relevance and intimacy across markets.
- Strategic Exposure: Work closely with Global Brand, Creative LATAM, Media, and agency partners.
- Innovation & Growth: Build expertise at the intersection of content adaptation, creators, modular systems, and emerging technologies.
- Purpose‑Driven Work: Be part of a company committed to sustainability, communities, and meaningful growth.
- Community of Belonging: Join an inclusive environment where bold thinking, collaboration, and learning are encouraged.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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