Responsable Marketing chez Würth Elektronik France, pilote la stratégie marketing et le développement commercial. Management d'équipe et suivi des performances marketing sont clés.
About the role
- Director of US Market Access Marketing for Oncology, leading development and execution of access marketing strategies. Collaborating with internal stakeholders for optimal access in a complex therapeutic area.
Responsibilities
- Lead the development of the US Access Strategy which maximizes appropriate access for key product(s).
- Mature the development of the Customer/Brand engagement strategy for top accounts within Commercial, Medicare, and other channels as appropriate.
- Develop the US Payer Value Platform, incorporating insights from Account Management, Customer Marketing, Market Access Strategy Pricing & Analytics, and other internal and external stakeholders.
- Collaborate with key stakeholders to set and monitor access goals and plan strategies accordingly to maximize revenue and optimize GTN.
- Develop and implement POA and ONM meeting priorities with the Account Management team and Brand and Sales LT.
- Proactively identify and address key barriers to access and performance.
Requirements
- Bachelor’s degree with 8+ years of experience OR a master’s degree with 7+ years of experience OR PhD with 5+ years of experience.
- Experience within the U.S. pharmaceutical/healthcare market with a primary focus on strategy for Marketing and/or US Market Access, Customer/Account Management, Payer Brand/Customer Marketing, and/or Healthcare consulting.
- Demonstrated ability to quickly identify insights and develop effective strategies & tactics based on these insights.
- Strong business acumen and analytical skills to help set priorities & strategies.
- Proven record of operating in a fast-paced, high-energy environment.
- Desire to work in an ambiguous environment, set priorities, and define workstreams as needed.
Benefits
- Comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
- 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits to include medical, prescription drug, dental and vision coverage.
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