Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Global Senior Brand Manager leading brand strategy and category growth initiatives across Europe. Collaborating with cross-functional teams to deliver consumer-centric innovation in healthcare brands.
Responsibilities
- Support in leading the total brand & category strategy across Europe
- Coordinate and influence the cross-functional team (regulatory, R&D, quality, supply,…) & senior management stakeholders
- Develop 5Y category strategy to define a clear growth roadmap with a consumer-first approach (product innovation, go to market strategy, activation platform,..)
- Anticipate consumer trends, competition & new regulations and how these fit into our growth strategy roadmap
- Actively collaborate with top tier countries globally
- Define and execute consumer-centric innovation pipeline (concept, research, development & master text)
- Collaborate with creative & media agencies to lead the activation toolkits (TVC, digital, POS,…), with the right consumer insights & touchpoints in partnership with top tier countries
- Report, track, learn & suggest improvements by analysing the impact on sales of marketing actions
- P&L ownership including A&P management and optimisation
Requirements
- 6 years + experience analysing market data (IQVIA, Nielsen, IRI,...)
- Proven track record in generating growth through creative thinking, NPD management and 4Ps excellence
- Stakeholder management skills able to influence peers, leadership, exec and local teams
- A strong drive for results, proactive & curious attitude, and performance tracking (Analytical skills and ability to build KPIs)
- Advanced English
- Experience in the VMS category is a plus
Benefits
- Competitive compensation
- Benefits tailored to supporting you and your family
- Career development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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