About the role

Senior Integrated Campaigns Manager leading and executing campaign strategies for B2B brand, Perk. Driving measurable impact through integrated marketing efforts across North America.

Responsibilities

Lead the strategy, planning, and execution of Perk’s integrated campaigns, spanning brand awareness, top-of-funnel demand, and pipeline acceleration. Translate global strategy into campaigns that resonate locally and deliver impact.
Design and deliver campaigns across a wide mix of channels — including paid social, video, audio, OOH, digital, CTV and more — with a clear point of view on the role each plays within the funnel.
Bring a deep understanding of the North American media landscape, audiences, and buying behaviours. Partner with media agencies and internal teams to define the right channel, audience, and investment mix and measurement plan for the region.
Collaborate closely with Digital Marketing, Creative, Product Marketing, Field Marketing, and external agencies to define objectives, shape messaging, oversee creative development.
Define success metrics and KPIs spanning brand, engagement, demand, and pipeline. Work with Data and Digital teams to monitor performance, optimize in-flight, and deliver clear post-campaign analysis and recommendations to senior stakeholders.
Stay on top of emerging platforms, formats, and trends in B2B and consumer marketing. Bring fresh ideas, creative ambition, and smart experimentation into our campaigns to help Perk stand out in a crowded SaaS market.
Own and manage campaign and media budgets for North America, ensuring efficient investment and clear ROI.

7+ years’ experience in integrated marketing and campaign leadership, ideally within B2B SaaS or high-growth technology companies
Proven track record of delivering full-funnel campaigns in North America that drive measurable outcomes across brand, demand, and pipeline
Demonstrable experience working across media buying and paid, earned, and owned channels, with confidence across formats including video, audio, OOH, CTV and digital
Experience of managing brand and demand media budgets and implementing measurement approaches such as incrementality studies, lift studies and MMM to understand the effect of brand marketing
Strong strategic thinking paired with hands-on execution
Excellent understanding of how brand and demand work together in B2B growth and how to measure this
Strong project management skills, with the ability to juggle multiple campaigns and stakeholders
High creative standards, with an eye for storytelling, messaging, and standout execution
Data-literate and results-driven, using insight to guide decisions and optimization
Experience managing agency relationships, or experience in a media and/or creative agency

Receive competitive compensation and equity ownership in Perk
Rest and recharge with our generous allocation of 20 vacation days and 12 public holidays
Enjoy the flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan
Take control of your physical health with additional comprehensive benefit plans, covering dental, vision and Wellhub’s gym subscription from your start date
Rest assured that you’re covered by life and disability policies from your start date, with options to add extra protection through voluntary buy-up plans
Plan for your future with our 401(k) plan with company matching contributions
Care for your furry friends through partner discounts on pet insurance
Join our unforgettable Perk events, including our spectacular annual summer party
Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
Focus on your family with 12-16 weeks’ paid parental leave
Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes
Broaden your horizons with up to 20 "Work from Anywhere" days per year
Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years
Let us help you move to one of our hubs with relocation support