Senior Lead Strategy & Planning Consultant in Consumer Banking driving enterprise strategy and planning. Leading initiatives for branch growth and workforce enablement with a focus on analytics and strategic problem - solving.
About the role
- Growth Marketing Manager leading growth initiatives for demand generation, focusing on LinkedIn at Perk. Engage with EMEA markets and optimize performance across various digital platforms.
Responsibilities
- Full-Funnel EMEA Strategy: Lead the strategy and execution for paid digital marketing across the EMEA region,
- LinkedIn Mastery: Own the end-to-end strategy for our primary channel. You’ll be responsible for scaling LinkedIn Ads while maintaining high lead quality and efficient pipeline impact
- Test-and-Learn: You will pilot and scale emerging channels including Reddit, Programmatic Display, and Audio to find the next big growth lever - while also driving experimentation on existing channels
- Localization & Regional Partnerships: Adapt global media strategies for regional nuances. You will build direct relationships with EMEA publishers, DSPs, and data providers to ensure the Perk brand stands out in a crowded market
- Sales & Field Alignment: Partner closely with the EMEA Field Marketing Director to ensure digital coverage aligns with local field events and sales pipeline goals
- Performance Measurement: Analyze the impact of your campaigns using the metrics that matter, incrementality frameworks, attribution modeling, and lead to opportunity conversion data.
Requirements
- Extensive Experience in Paid Digital: With at least 2+ years specifically in B2B SaaS. Strong grasp of digital media buying, planning, and optimization
- Platform Proficiency: Hands on experience managing global, high spend LinkedIn Ads accounts
- Familiarity with the modern B2B stack: Salesforce, Marketo, 6Sense, Looker among others
- Clear competence in B2B measurement: attribution, lead quality, and incrementality frameworks in B2B buying cycles
- An Analytical Mindset: You don't just report on clicks; you understand lead quality, how to measure the "halo effect" of upper funnel spend, when to call time on an experiment, and how to translate data into clear actions and learnings.
- Strategic yet hands-on: comfortable shifting between high-level planning and day-to-day delivery
- Excellent communicator and collaborator: able to partner effectively across regional sales, field marketing, and global marketing teams
- The Perk Spirit: You thrive in an "IRL-first" culture, love the pace of a high-growth scale-up, and have a bias toward action
Benefits
- Rest and recharge with our generous allocation of vacation days plus public holidays
- Receive competitive compensation and equity ownership in Perk
- Take control of your physical health with your choice of private healthcare or a gym allowance
- Know that your loved ones are protected financially through your Life Insurance if the worst were to happen
- Join our unforgettable Perk events, including our spectacular annual summer party
- Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
- Make your money go further with our flexible compensation plan
- Focus on your family with 17 weeks’ paid parental leave during your child’s first year
- Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes
- Broaden your horizons with up to 20 "Work from Anywhere" days per year
- Nurture your language skills with in real-life English, Spanish and Catalan lessons
- Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years
- Let us help you move to one of our hubs with relocation support
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