Marketing Analyst developing and executing strategies for Feel Alive to engage audiences through creative content and collaboration. Focused on young and authentic brand narratives.
About the role
- Senior Marketing Manager leading campaign strategy and execution in a maternity cover role for a global fintech. Focused on performance, brand impact, and customer acquisition.
Responsibilities
- Lead end-to-end campaign strategy, planning, and execution across key markets
- Shape product positioning, value props, and messaging across the lifecycle
- Lead GTM plans for new launches and feature releases
- Create product briefs and customer‑focused narratives
- Drive consistent product storytelling across campaigns, CRM, website, and paid channels
- Build integrated digital campaign plans aligned to growth goals
- Turn commercial objectives into clear marketing strategies
- Oversee campaign execution end‑to‑end with performance, content, social, CRM, and creative teams
- Optimise using data, insights, and testing
- Ensure all activity meets financial services compliance and brand standards
- Partner with product, UX/UI, and engineering to improve website performance and conversion
- Support landing pages, CRO initiatives, and campaign integration
- Use analytics to understand traffic, behaviour, and funnel performance
- Work closely with senior leaders across global teams
- Manage external agencies and evaluate performance
- Present plans, insights, and recommendations confidently
- Define KPIs and success metrics
- Analyse campaign outcomes and provide clear, actionable recommendations
Requirements
- 5 - 8+ years of experience across campaign strategy, product marketing, integrated marketing, or growth marketing
- Proven experience in brokerage, financial services, fintech, or related regulated industries
- Strong background in campaign planning across multiple channels
- Solid understanding of digital marketing, performance marketing, and customer funnels
- Experience working with data, analytics, and insights to drive decisions
- Excellent stakeholder management and communication skills
- Ability to operate independently and hit the ground running in a maternity cover role
- Ability to live the Pepperstone values
- Committed to ongoing learning and development
- Direct product marketing experience within fintech, brokerage, or financial services (Desirable)
- Strong website, CRO, or digital product marketing experience (Desirable)
- Experience working in regional or global roles across APAC (Desirable)
- Familiarity with trading platforms, investing products, or financial customer journeys (Desirable)
- Experience managing agencies and complex cross-functional projects (Desirable)
Benefits
- Competitive salary structure
- Genuinely collaborative and friendly culture
- Flexible and hybrid working
- Remote working option - work from anywhere in the world for up to 6 weeks per year, in addition to hybrid working as standard
- Ongoing personal development & learning opportunities
- Paid parental leave
- 3 paid volunteering days per year & Workplace Giving Program
- 24/7 support when you need it most - an Employee Assistance Program
- Frequent events and celebrations
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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