Manage partner marketing relationships and co-marketing campaigns to drive engagement and revenue.
Responsibilities
Manage relationships with partner marketing teams, ensuring effective communication and identifying new collaboration opportunities.
Plan and manage co-marketing campaigns, including webinars, events, co-created content, and more.
Track and analyze campaign performance to optimize strategies and ensure a positive return on investment.
Collaborate with internal teams (connectivity, marketing, sales, product marketing) to align marketing initiatives with Pennylane's business objectives.
Manage Pennylane's visibility on partner marketplaces: updating pages and Pennylane assets.
Train and support partners on available marketing materials.
Requirements
To thrive at Pennylane, you will need:
Proficiency in English (level assessed and valued according to the department you apply to)
Enjoy working in a constantly changing environment
Make collaboration a priority within your team and with other stakeholders
The ability to step back and prioritize high-impact business activities in your daily work
Previous experience in B2B SaaS marketing with partner management
Internal and external communication skills
Proficiency with marketing tools
Strong project management skills
Professional-level English
Excellent writing skills
Ability to work well in a team
Autonomy, proactivity, and strong organizational skills
Degree in marketing and/or business (Master's level or equivalent)
Minimum 3 years of experience required
Knowledge of reseller partnerships and software ecosystems
Benefits
🎁 What we offer:
A top-tier health insurance plan (Alan Blue and Alan Mind)
Meal vouchers (Swile card)
Between 6 and 12 additional RTT days on top of 5 weeks of paid vacation
The opportunity to improve your English with Busuu
A monthly home-office allowance for all Pennylaners to support remote work or coworking spaces
Easy access to our offices, located a few minutes from Saint-Lazare in the heart of Paris
An allocation of BSPCE equity
Access to 8,000 gyms across France and over 300 wellbeing activities via our partner Gymlib
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