Senior Performance Marketing Executive managing paid performance marketing and optimizing campaigns for various eCommerce platforms. Driving key metrics across marketplaces and social media while working with leading brand partners.
About the role
- Director of Marketing Programs leveraging expertise in marketing strategy for franchise locations. Leading marketing initiatives and training to improve new office launches and maximize resources.
Responsibilities
- Provide strategic direction and framework to newly launched offices
- Define and implement local marketing plans
- Create and manage marketing budget templates
- Clearly communicate brand standards
- Design and maintain a marketing KPI dashboard
- Provide actionable insights to improve marketing effectiveness
- Partner with cross-functional teams
- Develop and lead in-person training sessions
- Manage and coordinate all marketing deliverables for new office launches
- Stay current on marketing and industry trends
Requirements
- Bachelor’s degree in marketing, business, or related field
- 8+ years of experience in marketing strategy, operations, or franchise marketing leadership
- Computer literacy with MS Office Suite (Word, Excel, PowerPoint), SharePoint, Adobe, Zoom, Teams, etc.
- Strong problem-solving, critical thinking, and business analysis skills
- Experience in franchise operations or business support; demonstrated success in meeting/exceeding sales or development goals
Benefits
- 401(k) matching
- Training & development
- Wellness resources
- Opportunity for advancement
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