Integrated Marketing Manager supporting marketing initiatives for HVAC parts at Parts Town. Collaborating across teams to execute campaigns and optimize digital experiences.
Responsibilities
Execute integrated marketing campaigns to grow the HVAC parts category across Encompass and Parts Town, focusing on the HVAC distributor audience.
Develop cross-channel marketing assets (email, digital ads, social, events, trade shows) and collaborate with creative teams to produce landing pages, videos, sell sheets, infographics, and other content.
Partner with web and eCommerce teams to optimize HVAC category pages, improve SEO, enhance merchandising, and support HVAC-focused digital tools and educational resources.
Monitor digital performance metrics (traffic, engagement, conversions) and present insights, campaign results, and recommendations to internal stakeholders.
Coordinate cross-functional efforts with category managers, sales, product, and supplier partners.
Requirements
5+ year integrated marketing experience
Solid understanding of different marketing channels and techniques, with more emphasis on digital and email marketing
Comfortable juggling many different priorities at once and digging into the details
Self-starter who can be strategic and execute, with demonstrated marketing experience that drives results
Flexible and adaptable to change
Excellent communicator with great verbal and written communications skills
Bonus points for previous experience within the HVAC/R space
Benefits
Hybrid Work schedule
Team member appreciation events and recognition programs
Volunteer opportunities
Monthly IT stipend
Casual dress code
On-demand pay options: Access your pay as you earn it, to cover unexpected or even everyday expenses
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