Senior Marketing Executive coordinating multi - channel campaigns and managing creative workflows at Your Golf Travel. Leading marketing initiatives for a top golf travel company based in London.
About the role
- Head of Marketing rebuilding end-to-end marketing organization at Particle Health, improving brand presence and demand generation within healthcare data analytics. Drive strategies for long-term growth and performance metrics.
Responsibilities
- Build and own demand-generation programs that consistently produce qualified MQLs and SQLs.
- Design and execute multi-channel campaigns across paid search, social, email, and landing pages.
- Partner with RevOps & Sales and Finance Leadership to align pipeline targets, improve lead quality, and measure funnel performance.
- Implement data-driven experimentation and testing to optimize conversion across channels.
- Strengthen Particle’s market presence and credibility through coordinated brand and PR initiatives.
- Manage PR and communications agencies and oversee announcements, op-eds, social content, and press strategy.
- Amplify CEO thought leadership through social narrative development, bylines, briefings, and industry commentary.
- Maintain consistent messaging across brand, growth, PR, and customer-facing materials.
- Plan and manage customer appreciation events, conference activations, webinars, and industry gatherings.
- Drive end-to-end event execution, including strategy, logistics, promotion, and follow-up campaigns.
- Ensure events support both brand visibility and near-term pipeline goals.
- Develop content across formats including blogs, newsletters, case studies, whitepapers, and email sequences.
- Collaborate with Product marketing to create and maintain collateral such as one-pagers, pitch decks, and product sheets.
- Own website updates, SEO, and all digital assets in partnership with Product Marketing and external agencies.
- Define marketing KPIs and maintain dashboards to measure channel performance and funnel health.
- Partner with RevOps on attribution modeling, lifecycle automation, lead scoring, and CRM hygiene.
- Manage the marketing budget and marketing systems, including HubSpot, Salesforce, and Webflow.
- Ensure all external communications meet healthcare regulatory and compliance requirements.
Requirements
- 10+ years of B2B marketing experience, ideally in healthcare, health tech, data platforms, or regulated industries.
- Proven success as a hands-on, full-stack marketer capable of owning strategy and execution as a team-of-one or early marketing leader.
- Demonstrated ability to build demand-generation programs and run campaigns that drive measurable pipeline impact.
- Experience managing PR, brand, content, and creative agencies with an emphasis on business outcomes.
- Strong writing, storytelling, and content production skills across multiple channels and formats.
- Hands-on ability to evaluate and optimize marketing funnel metrics (MQL → SQL → Closed Won), while reporting ROI clearly to executive stakeholders.
- Ability to operate autonomously in fast-paced, evolving environments.
Benefits
- Health insurance
- 401(k)
- Paid time off
- Flexible working hours
Job title
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Experience level
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Degree requirement
No Education Requirement
Tech skills
Location requirements
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