Chief Commercial Officer leading commercial organization and global growth for premium sim racing technology. Expanding into new markets and drives revenue growth while advocating a human - centric culture.
About the role
- Lead marketing strategy for Upway, a marketplace for refurbished e-bikes in the Benelux region. Drive brand growth and local presence while managing a high-performing team.
Responsibilities
- As **Head of Marketing BNL**, you will own and drive our full marketing strategy and execution across brand, owned channels and local activations. You will act as the go-to person for all marketing topics in our most strategic market.
- Your responsibilities will include:
- **Full-Funnel Marketing Strategy:** Develop and implement a comprehensive marketing strategy tailored to the BNL region, addressing each stage from awareness to conversion.
- **Channel Management & Scaling:** Plan, manage, and scale campaigns across SEA, SEO, Affiliate, Paid Social, Email, Influencer Marketing, PR, OOH, and other relevant channels.
- **Brand Positioning:** Define and continuously refine Upway’s brand positioning in Benelux to establish it as the go-to destination for refurbished e-bikes.
- **Performance Optimization:** Track, analyze, and optimize key growth metrics including CAC, CPS, and ROI to ensure sustainable business growth.
- **Cross-Functional Collaboration:** Work closely with global performance and product teams, as well as local operations and logistics, to align marketing with overall business objectives.
- **Team Leadership:** Build, mentor, and lead a high-performing local marketing team.
- **Innovation & Experimentation:** Continuously test and evaluate new formats, partnerships, and creative concepts to drive growth and engagement.
Requirements
- **Experience:** 5+ years in marketing or growth, ideally within a Consumer goods, e-commerce, or startup environment.**
- **Strategic & Hands-On**: Proven ability to combine strategic thinking with hands-on execution, with strong expertise in managing multi-channel marketing initiatives and driving impact.**
- **Self Drive & Passion:** Strong motivation for building consumer brands from scratch, and passion for mobility, circularity and / or the ebike market.**
- **People & Stakeholder Management**: Experience leading small teams, agencies and driving superior outcomes.**
- **Languages**: Native-level fluency in Dutch or French and excellent command of English.**
- **Mindset**: Resilient, Open Minded, Team Worker
Benefits
- **Impact & Ownership:** High-impact role in one of our largest market, with full strategic and operational responsibility.**
- **Purpose-Driven Mission**: Be part of reshaping mobility through sustainability and innovation.**
- **Dynamic Environment**: Thrive in a fast-paced startup setting with significant growth potential.**
- **Location:** Office in Mechelen / Amsterdam**
- **Competitive Package**: Attractive salary plus equity participation.**
- **Global Collaboration**: Work with an ambitious, international, and collaborative team spread across Paris (HQ), Berlin, Antwerp, Los Angeles, New York City, and more.**
- **Perfect Match** for any marketing expert who loves bikes!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Regional Marketing Director responsible for leading brand strategies and market performance, driving growth and innovation within FMCG sectors in the UK market.
Director of Marketing leading marketing function for Thinkingbox, AntiSocial, and The Heist, driving brand strategy and team development.
Director of Marketing at Lindora, leading brand strategy and omni - channel campaigns in health and wellness. Responsible for franchise support and driving growth through marketing initiatives.
Influencer Marketing Executive supporting influencer marketing campaigns in a hybrid environment. Focused on execution, tracking performance, and collaborating with internal teams for smooth operations.
Senior Marketing Executive coordinating multi - channel campaigns and managing creative workflows at Your Golf Travel. Leading marketing initiatives for a top golf travel company based in London.
Maintaining quality oversight for Contract Manufacturing Organizations supporting GE HealthCare. Develop and sustain relationships with CMO partners to ensure compliance with quality and regulatory requirements.
Lead global marketing team at S&P Global Energy, driving growth through integrated marketing strategies and customer engagement. Shape customer journeys and develop retention strategies for energy markets.
Monitoring Specialist optimizing LogicMonitor and Dynatrace platforms for IT consulting firm Qualysoft. Ensuring infrastructure monitoring, incident management, and performance optimization.
Senior Director of Marketing leading marketing and communications strategies for Catholic Charities. Collaborating with the CEO and teams to enhance visibility and support fundraising efforts in New York.