Product Manager overseeing user experience and conversion performance across a portfolio of iGaming websites. Collaborating with various teams to enhance engagement and product strategy.
Responsibilities
Own the product performance of an assigned portfolio of websites, while contributing to the global UX/CRO strategy
Work closely with SEO Managers, Content Leads, BI, and the Head of Product to ensure all features directly support our SEO, engagement, and conversion goals
Translate business objectives into scalable, high-quality product requirements and acceptance criteria
Help define the measurement framework, ensuring all new features align with our tagging, analytics, and KPI objectives
Lead the experimentation roadmap across your portfolio of sites, including UX improvements, conversion experiments, and engagement-driven optimizations
Partner with SEO, CRO, and Data teams to identify user-behavior opportunities and develop data-backed hypotheses
Design, launch, and analyze A/B tests involving page layouts, content modules, CTAs, and user journey improvements
Use insights from analytics to refine user flows, reduce friction, and strengthen overall engagement and session quality
Contribute to the development of scalable experimentation frameworks used across the product and development teams
Use AI design & development tools, (eg. Cursor, Figma Make), and WordPress Gutenberg to create real, executable prototypes, not just wireframes
Build and iterate on UI/UX patterns for top lists, tables, content modules, site templates, and CTAs
Collaborate closely with design and engineering to ensure consistent brand, accessibility, and UI standards
Act as a subject matter expert for our move toward a Gutenberg-native CMS
Build, test, and document reusable Gutenberg blocks, patterns, and layouts
Work with SEO and Content teams to ensure components are scalable, easy to maintain, and aligned with editorial workflows
Create product documentation and guides to help internal teams use Gutenberg effectively
Ensure all product releases are SEO safe and support structural SEO goals (topical authority, EEAT, architecture)
Collaborate with Technical SEO and Engineering to implement safe, high-quality changes to templates and site modules
Embed SEO principles, schema, Core Web Vitals, internal linking, structured content modules, into all product work
Work as the bridge between commercial (SEO, Content), product, and technical teams
Maintain tight communication with performance stakeholders to align releases with SEO opportunities and revenue goals
Support site migrations, redesigns, and new domain launches when assigned
Partner with BI and Data teams to interpret behavior metrics and define product KPIs
Requirements
Proven experience as a Product Manager/Owner in iGaming, Finance, Crypto, or other competitive SEO-first verticals
Demonstrated track record of improving user engagement, UX, and conversion through data-driven product work
Strong understanding of SEO fundamentals, especially how UX and product components influence rankings, Navboost, internal linking, and EEAT
Deep experience using AI tools to produce prototypes, UI designs, and working proofs of concept (Cursor, Make, Figma AI, V0, etc.)
Ability to produce low-fidelity and high-fidelity UX prototypes, UI layouts, and behavior flows
Strong working knowledge of WordPress Gutenberg, block development, patterns, and CMS-level UX
Ability to create and test block-based modules that work across global content sites
Comfortable navigating front-end concepts (HTML/CSS/JS) and collaborating with developers on implementation details
Strong proficiency in analytics and tagging frameworks (GA4, GTM, GSC)
Ability to build hypotheses, design experiments, and measure impact using engagement and CRO metrics
Exceptional documentation and requirement-writing skills
Highly collaborative, cross-functional, and outcome-focused
Excellent communicator with the ability to work with SEO, Content, Engineering, and Data teams
Organised, accountable, capable of managing multiple projects across multiple websites
Product-first, user-centered mindset with a strong eye for detail and quality
Benefits
Competitive salary
Opportunity to work with a talented and passionate team in a fast-paced, dynamic environment
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