Ecommerce Manager driving digital shopping experience for a fast - growing pet gear company. Owning ecommerce strategy, website optimization, and performance analysis to achieve growth.
About the role
- Ecommerce Manager overseeing site merchandising and product analytics across global Shopify ecosystem. Collaborating with teams to optimize product visibility and drive conversion.
Responsibilities
- Oversee site merchandising & product analytics to drive onsite performance across global Shopify ecosystem
- Own day-to-day site merchandising across all Shopify storefronts and markets
- Manage and optimise categories, collections, navigation, filters, and search merchandising
- Ensure optimal product presentation across homepage, landing pages, PLPs, and PDPs
- Maintain balanced product exposure across best sellers, newness, seasonal focus, and long-tail opportunities
- Execute homepage and onsite content updates aligned to trading moments, launches, and campaigns
- Optimise product pages including imagery, content, reviews, cross-sell / upsell modules, and promotional messaging
- Manage product setup, organization, and lifecycle across Shopify
- Ensure accuracy and consistency of product data, pricing, SKUs, and attributes in line with ERP and backend systems
- Coordinate product launches end-to-end, including product readiness and stock availability, content requests, and asset delivery
- Manage promotional mechanics including discounts, GWPs, PWPs, bundles, and regional offers
- Analyse product performance across categories, collections, and regions
- Monitor KPIs including conversion rate, AOV, sell-through, attachment rate, and product contribution to revenue
- Identify trading opportunities and underperformance, translating insights into clear merchandising actions
- Own weekly and monthly product and onsite performance reporting
- Deliver actionable insights to Ecommerce, Marketing, and Merchandising teams
- Monitor stock levels to proactively mitigate out-of-stock risks during key trading periods
- Partner with Supply Chain and Planning teams to inform replenishment and allocation decisions
- Support seasonal and promotional trading strategies through data-led merchandising decisions
- Work closely with Marketing, CRM, and Content teams to align onsite merchandising with campaign calendars
- Partner with CRM to support email, onsite personalisation, and product-led messaging
- Coordinate with Ecommerce agency / GTM team on merchandising calendars and execution
- Communicate site updates, launches, and trading priorities clearly across teams
- Produce regular reporting on: Best sellers by week, month, market, and category, Product performance vs targets, Onsite conversion and merchandising impact
- Analyse site performance across traffic, conversion, and engagement metrics
- Monitor GA4 and onsite analytics daily to surface optimisation opportunities
- Support forecasting and topline planning through product-level insight
Requirements
- 3–5+ years of experience in ecommerce site merchandising and product analytics
- Hands-on experience working with Shopify (or equivalent ecommerce platforms)
- Strong working knowledge of Google Analytics / GA4 and ecommerce reporting frameworks
- Commercial mindset with proven ability to drive onsite conversion and revenue
- Experience working within fashion, lifestyle, or premium consumer brands preferred
- Ability to translate product and performance data into clear merchandising actions
- Strong understanding of ecommerce trading cycles, seasonal launches, and promotions
- Experience balancing commercial performance with brand presentation and customer experience
- Confidence working across multiple markets and territories
- 4-5 years of Ecommerce experience
- Must have experience in working with Shopify
- Strong technical skills & a logical mindset
- Highly organised and detail-oriented with strong executional discipline
- Analytical, curious, and proactive in identifying optimisation opportunities
- Comfortable working cross-functionally in fast-paced ecommerce environments
- Self-starter with the ability to operate autonomously and take ownership
- Strong communicator, able to influence stakeholders through data and insight.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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