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About the role
- Marketing Analyst driving digital strategies at Paciente360, improving health education through innovative methods. Creating and optimizing campaigns while collaborating with various teams.
Responsibilities
- Develop and implement digital marketing strategies using RD Station, including marketing automation, email marketing, nurture flows, lead acquisition, etc.
- Manage and optimize online content.
- Analyze data and metrics to monitor campaign performance, identify areas for improvement and adjust strategies as needed to increase online presence.
- Improve conversion rates at all stages of the marketing funnel by identifying optimization opportunities and running A/B tests.
- Monitor competitors and market opportunities to provide recommendations for improvement.
- Define digital marketing strategies using all available tools.
- Implement and monitor performance metrics such as SEO/SEM, marketing and sales KPIs to forecast trends.
- Integrate RD Station with other marketing tools such as Google Analytics, Google Ads and social media platforms.
- Create landing pages, forms, email templates and automation workflows (RD Station).
- Manage and optimize paid media campaigns (Google Ads, Facebook Ads, WhatsApp, etc.).
- Liaise with media agencies and vendors.
- Produce monthly KPI and campaign performance reports by business unit (BU).
- Provide coordination with information and insights for new campaign opportunities.
- Stay up to date on the latest trends and best practices in digital marketing and RD Station.
- Work closely with Marketing Analysts, Graphic Designers and Copywriters.
Requirements
- Degree in Marketing, Advertising, Journalism or related fields.
- Strong knowledge of inbound and outbound marketing.
- Intermediate knowledge of Excel and graphic design and video editing software.
- Skills in SEO/SEM performance metrics.
- Understanding of marketing and sales to anticipate trends.
- Proficiency in RD Station and marketing automation tools.
- Proficiency in English or Spanish.
- Certification in Google Analytics / Google Ads.
- Advanced skills in generating paid and organic traffic.
- Experience in B2B companies (education-focused).
- Knowledge of content and video production.
- Knowledge of Growth Hacking techniques.
- Competence in project or process management.
Benefits
- Flash flexible benefits card
- Birthday day off
- Health insurance 🏥
- Dental plan 🦷
- InvestPass
- OnHappy
- GymPass (health and wellness pass)
- Opportunities for growth, with priority given to internal advancement.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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