Trade Marketing Manager at mera, developing and implementing marketing strategies and campaigns for brand success. Collaborating closely with sales and brand management teams in a dynamic work environment.
Responsibilities
Take on a key role at the interface between brand and sales
Plan, develop and implement all national and international trade and POS activities
Develop and implement national trade marketing strategies
Design and execute POS campaigns, promotions and shopper activations
Responsible for annual planning and the trade marketing budget
Close collaboration with Sales, Brand Management, Communications, Digital and Field Sales
Manage external agencies and service providers
Develop high-impact sales materials, displays and presentations for key accounts
Monitor and measure campaign performance
Support international partners with market entry
Requirements
Degree in Business Administration, Marketing, Communications or a comparable field
5+ years’ experience in trade/shopper marketing or brand activation, ideally in FMCG
Experienced in working with key accounts, field sales and retail structures
Confident in budget planning, agency management and campaign execution
Petfood experience is an advantage but not required
Creative, strategic and strong in brand presentation at the POS
Strong hands-on mentality, high initiative and enthusiasm
Excellent communicator, structured and self-driven in execution
Benefits
Flexible working hours and the option to work remotely 2–3 days per week
Secure, future-proof industry and a modern, pet-friendly environment — dogs in the office expressly welcome
Flat hierarchies, open feedback culture and a family-like atmosphere
Attractive salary including holiday and Christmas bonuses, plus 30 days’ vacation
Heavily subsidized supplementary pension scheme, corporate health insurance and an annual health budget at your disposal
Bike leasing, employee discounts on mera products, Corporate Benefits and much more
Support for your personal and professional development
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