Marketing Liaison for CarePath Injury Centers developing referral relationships in Pennsylvania and New Jersey. Building partnerships with law firms, urgent care centers, and primary care offices for medical - legal healthcare.
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Hybrid Associate Marketing Manager – Professional Education
Posted last month
About the role
- Associate Marketing Manager creating high-impact educational programs for healthcare professionals at Insulet. Collaborating with medical affairs and external partners to deliver educational initiatives.
Responsibilities
- Lead the development and execution of high-impact healthcare professional (HCP) educational programs across digital channels and live education events
- Create engaging content for live and digital educational programs (i.e. webinars, eLearning, and speaker programs) while defining KPIs and ensuring alignment with overall marketing objectives
- Define learning objectives, content scope and delivery formats for digital education and partnership educational opportunities (i.e., through professional organizations and other external partners)
- Lead content development for educational events at national and regional conferences
- Lead content development for Speaker Bureau, and lead 2X/year Speaker Training events
- Partner with external faculty to co-develop and deliver high impact educational content through digital channels
- Execute non-CME Insulet-sponsored webinars including content, promotion, and lead pull-through
- Lead educational content and experience on Omnipod.com
- Define and track KPIs to measure success
Requirements
- 5+ years of relevant experience required (preferred experience includes professional education, sales, sales training, marketing, etc.)
- Bachelor’s degree in business, marketing, education, or other relevant field
- Healthcare industry experience, specifically pharma or medtech industries, preferred
- Demonstrated understanding and application of adult learning principles
- Ability to translate strategy into compelling educational experiences
- Experience working at—or with—a content development agency
- Strong project management skills and experience
- Ability to influence without authority and develop strong cross-functional relationships
- Proficiency in learning management systems (LMS) and virtual training platforms
Benefits
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off (PTO)
- And additional employee wellness programs
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