Hybrid Senior Marketing Brand Manager

at Oliver Winery

• Job title: Senior Marketing Brand Manager
• Job type: Full Time
• Experience level: Senior
• Salary: $90,000 - $140,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Chicago, United States

About the role

• Senior Brand Manager at Oliver Winery developing and executing marketing strategies to drive brand growth. Collaborating with cross-functional teams and managing campaigns in retail and digital channels.

Responsibilities

• Lead development and execution of brand-building campaigns across retail, digital, PR, and social.
• Build and manage the annual marketing calendar across national, regional, and seasonal priorities.
• Partner with creative, media, and PR agencies to ensure message alignment and breakthrough execution.
• Lead front-end innovation work: Identify consumer needs, cultural trends, and growth opportunities.
• Evaluate whitespace and category dynamics to shape big, brand-right ideas.
• Develop positioning, concept stories, claims, and testing inputs.
• Serve as the marketing and consumer voice on the cross-functional innovation team.
• Recommend packaging direction, pricing strategy, and channel implications.
• Partner with Creative and Packaging teams to bring ideas to life visually and verbally.
• Create and execute programs that drive visitation and conversion at the Bloomington tasting room.
• Partner with Tasting Room + Wine Club teams to ensure aligned, premium brand experiences.
• Track performance and insights to refine channel strategy and engagement moments.
• Serve as a key strategic partner to the CMO and marketing leadership team.
• Work closely with Sales, Operations, and Winemaking to ensure alignment and commercial readiness.
• Manage agency partners to deliver on brief, on time, and on budget.

Requirements

• 5+ years in CPG brand marketing (distributed via Food, Drug, Mass or Club).
• Measurable success building brands and launching products.
• Experience with integrated marketing and digital channels.
• AI experience (or at least AI-curious).
• Track record of consumer-driven innovation leadership.
• Strong analytical and storytelling skills.
• Excellent collaboration, communication, and presentation ability.
• Bias for action; proactive, resourceful, and detail-obsessed.
• Bachelor's degree in Marketing, Business, or related field.
• Must be 21+.

Benefits

• Comprehensive health, vision, dental, and supplemental benefit packages.
• Generous PTO, Sick time and Paid Holidays.
• Employer 401(k) matching program of up to 6% of annual compensation.
• Paid training and meetings.
• Opportunities for professional development.
• Access to our award-winning Live Well wellness program featuring fitness reimbursements, charitable giving matches, and education on topics including financial health, physical wellbeing, and more.
• Generous employee discount on wine, food and merchandise.