Director of GTM Technology for Diligent Corporation, responsible for AI - first systems in sales operations. Leading systems architecture and delivery to enhance productivity and automation.
About the role
- Senior Product Marketing Manager at OKX crafting go-to-market strategy for crypto trading products. Leading initiatives to enhance community engagement and drive decentralized technology adoption across Europe.
Responsibilities
- Build and run GTM campaigns for CeFi and Web3 products across EEA, ensuring launches are localized, compliant, and resonate with retail and institutional users.
- Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution.
- Adapt global product narratives and positioning for Europe, aligning with market behaviors, regulations, and cultural nuances.
- Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption.
- Support regional presence through industry events, local meetups, and hackathons, ensuring OKX products are showcased effectively and generate measurable leads.
- Partner closely with local GMs, BD, and global product teams to deliver consistent, high-impact marketing initiatives.
- Collect and analyze user insights, competitor activities, and regional market trends to optimize campaigns and inform product teams.
- Monitor campaign KPIs, adoption metrics, and feedback loops to ensure initiatives deliver against growth and awareness goals.
Requirements
- At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable.
- Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment.
- In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
- Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.
- Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.
- Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience.
- Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.
Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Product Marketing Manager leading go - to - market strategy and product messaging for Uncountable's R&D solutions. Collaborating cross - functionally to optimize customer adoption and engagement.
VP of Product Marketing leading market positioning for AI software creation platform at Replit. Responsible for product messaging, competitive intelligence, and driving product launches to market.
Go - to - Market Solutions & Transition Lead supporting Baker Tilly's strategic market initiatives and driving actionable solutions. Collaborating across teams to ensure effective transition of client solutions.
Global Product Marketing Manager leading integrated marketing strategies for product launches. Collaborating across teams for successful marketing initiatives at MillerKnoll.
Lead Product Marketing Manager at Findigs, driving positioning and GTM strategies for rental management platform. Collaborating across teams to enhance product narratives and market impact.
Senior Product Marketing Manager driving consumer engagement for Zoopla’s Homeowner & Moving Services. Oversee marketing strategy and execution across channels for optimal homeowner experience.
Business Planning role at Hewlett Packard Enterprise focusing on strategy, planning, and operations. Collaborate with cross - functional teams to develop business plans and drive organizational performance.
Founding GTM Lead managing customer relationships for Verdo.ai in a hybrid role. Overseeing sales cycle and collaborating with engineering for product - market fit.
Senior Product Marketing Manager shaping market success at Nintex within AI, automation, and orchestration sectors. Collaborating with cross - functional teams to drive strategy, messaging, and revenue growth.