Marketing Lead handling marketing strategy and initiatives for a leading product development partner in Prague. Driving qualified inbound leads and optimizing performance marketing across various channels.
Responsibilities
Own our end-to-end marketing engine, from traffic acquisition to conversion optimization
Plan, launch, manage, and optimize PPC campaigns across Google Ads and LinkedIn Ads, focusing on the US market and tech startup decision-makers
Own the full Google Analytics setup end-to-end
Analyze traffic sources, user flows, and website performance
Coordinate and manage a team of specialists across graphic design, website development, content, and social media
Ensure all messaging, visuals, and campaigns are aligned with OAK’S LAB’s positioning, brand voice, and commercial goals
Act as a strategic partner to the CEO in shaping growth initiatives
Requirements
5+ years of B2B marketing experience, ideally within a tech agency, software house, consultancy, or VC-backed startup
Proven, hands-on experience managing and optimizing Google Ads and LinkedIn Campaign Manager
Deep knowledge of SEO, including keyword research, on-page optimization, and content strategy
Strong technical proficiency with Google Analytics, including event tracking, funnels, and custom reporting
Solid understanding of conversion-focused website design and conversion rate optimization principles
Excellent written and verbal communication skills
A proactive, ownership-driven mindset with the ability to execute independently
Comfortable balancing strategic thinking with hands-on execution
Benefits
Flexible working hours
Hybrid working environment
26 days off + 1 additional day for every year working with OAK’S LAB (capped at 30 days)
Top-of-the-line MacBook and hardware budget
Budget to spend on your growth (books, courses, conferences)
Free English lessons
Team bonding, happy hours, online games, annual offsite trips
Outside of work activity clubs (yoga, traveling, football, tennis, etc.)
Snacks and drinks in the office, weekly lunch, monthly breakfast
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