Senior Lead Strategy & Planning Consultant in Consumer Banking driving enterprise strategy and planning. Leading initiatives for branch growth and workforce enablement with a focus on analytics and strategic problem - solving.
About the role
- Head of Growth Marketing designing and executing paid and organic growth strategies at a wellness studio. Reporting to the CEO and building a marketing team in a hybrid role.
Responsibilities
- Define, own, and execute a long-term growth marketing strategy that compounds over time, balancing near-term revenue with durable product-led growth
- Drive rapid, efficient customer growth through full ownership of the growth stack across digital channels (Paid Social, Paid Search, Affiliates, Organic Social, Email and Push) and offline levers (brand partnerships and strategic collaborations), with hands-on ownership of at least one core paid UA channel, preferably Google
- Design and implement marketing attribution from first principles, establishing experimentation-informed models and building MMM from scratch to guide spend allocation, forecasting, and scaling decisions
- Define the north-star KPIs for growth, translate them into clear operating metrics, and create transparency and accountability across the organization
- Establish and run a rigorous experimentation engine across new and existing channels, rapidly identifying signal, scaling what works, and shutting down what doesn’t
- Own budgets, ROI, and business cases end-to-end, with disciplined planning, clear reporting, and a strong learning loop that informs future strategy
- Build an in-house creative factory capable of shipping high-velocity, high-quality creative, while effectively leveraging and managing external agency partners
- Partner closely with Product and R&D to identify, prioritize, and deliver growth initiatives that are grounded in user insight and reinforce long-term product value
- Build, lead, and mentor a high-performing growth team with strong ownership, high standards, and a bias toward execution and impact
Requirements
- 4+ years in growth marketing, from strategy to execution, ideally in a B2C startup environment
- 2+ years experience in managing and mentoring high-performance growth teams
- Proven hands-on track record in paid user acquisition (Google ecosystem experience a strong plus)
- Advanced knowledge of marketing data stack, attribution, BU economics
- Data-driven, insight-led, and experimentation-focused mindset
- Strong people management skills, with the ability to build processes and influence cross-functionally
- Capable of delivering high impact quickly and prioritising what matters most
- Intellectual honesty, always striving to improve and learn
- Resourceful, optimistic, tenacious, confident, and full of energy
- Self-starter, forward-thinking, innovative, and comfortable owning big responsibilities
- Ambitious, results-driven with a bias to action. You have a can-do-more approach, a passion to make an impact and exceed your goals
- Curious, humble, adaptable, and able to thrive in ambiguity
Benefits
- Healthcare (health, dental, vision)
- Flexible PTO
- Access to all Open classes (in person & virtually)
- Autonomy, Ownership, Equity
Job title
Job type
Experience level
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Not specified
Degree requirement
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