Marketing Automation Super Admin overseeing Adobe Marketo for Hewlett Packard Enterprise. Leading platform strategy, administration, and cross - team collaboration for B2B marketing solutions.
About the role
- Senior Lifecycle Marketing Manager leading retention and winback for health platform. Utilizing data-driven strategies to engage and retain patients through multiple channels.
Responsibilities
- Developing, executing, and optimising retention and win back campaigns across all lifecycle channels.
- Leading test-and-learn initiatives to validate new strategies, channels, and creative approaches.
- Designing and evolving loyalty and engagement programmes that increase customer lifetime value.
- Partnering with Data and Analytics to measure, report, and act on campaign performance and ROI.
- Using segmentation and behavioural insights to deliver personalised, contextual patient experiences at scale.
- Collaborating cross-functionally to improve the end-to-end customer journey and ensure consistent messaging across touchpoints.
- Championing experimentation and continuous improvement, staying ahead of CRM and retention trends.
- Managing lifecycle projects from planning through execution, ensuring timely delivery and alignment with commercial goals.
Requirements
- Proven experience in CRM, lifecycle, or retention marketing roles.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Technical fluency in CRM platforms (Customer.io, Braze, Klaviyo, etc.), including campaign setup, QA, and automation logic.
- Experience developing segmentation strategies and personalised communications at scale.
- Excellent project management and stakeholder engagement skills.
- A proactive, results-driven mindset and genuine passion for improving patient outcomes.
- Experience in a regulated industry (healthcare, pharma, fintech).
- Working knowledge of SQL, Google BigQuery, or similar analytics tools.
- Experience in a high-growth, fast-paced environment.
- A Bachelor’s or advanced degree in Marketing, Business, or related field.
Benefits
- Share options.
- 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
- Health insurance with Vitality.
- Enhanced maternity and parental leave.
- Nursery benefit provided by YellowNest.
- Employee assistance programme (access to therapy, financial planning and discounts).
- Generous pension (includes both employee and employer contributions).
- Flexible working options, including a dog-friendly office in Farringdon.
- Personal training and development budget via Learnerbly.
- Wellhub membership, giving you access to over 2,000 locations in the UK.
- Free office snacks including breakfast items, soft drinks, tea and coffee.
- Cycle to work scheme.
- Season ticket loan.
- Discount on Numan products for your friends and family.
- Paid volunteering days.
- An additional 2 weeks off once you reach your 5th anniversary with Numan.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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